Key Responsibilities :
Content Creation : Write clear, engaging, and informative content for TFB-hosted webinars targeting enterprise and government audiences.
o Develop scripts, outlines, and talking points that resonate with large organizations and government decision-makers. o Create promotional content for landing pages, email campaigns, social media, and other channels to drive webinar registrations and engagement.
o Highlight Client’s competitive advantages in the marketplace in all content.
Research : Conduct thorough research, leveraging trusted industry experts and sources to stay up-to-date on trends, challenges, and opportunities in the enterprise and government sectors.
o Identify Client’s unique strengths and competitive advantages in these markets.
- Editorial Management : Manage an editorial calendar and tactic inventory for webinar content. o Plan and track content deliverables to ensure deadlines are met and content aligns with overall marketing strategies.
- Collaboration : Work closely with webinar hosts, subject matter experts, and the marketing team to ensure content meets TFB’s branding and strategic goals.
- Audience Focus : Develop content that addresses the specific needs of enterprise and government audiences, focusing on relevant industry regulations, operational challenges, and technological opportunities.
- Editing & Proofreading : Ensure all written content is polished, professional, and adheres to TFB’s tone and branding.
- PowerPoint Skills : Create visually appealing and organized PowerPoint presentations for webinars, integrating key messages and data points in an engaging format.
PowerPoint proficiency is a must-have skill for this role.
- Performance Tracking : Collaborate with marketing and analytics teams to measure content effectiveness and optimize future webinars based on performance insights. Qualifications :
- Proven experience in writing for enterprise and / or government audiences, particularly in technology or digital transformation sectors.
- Strong knowledge of market trends, challenges, and regulatory landscapes in enterprise and government.
- Excellent writing, editing, and storytelling skills, with a focus on engagement and clarity.
- Experience managing an editorial calendar and content inventory to meet deadlines.
- Strong research skills, with the ability to work with industry experts to validate content.
- Proficiency in PowerPoint is required, with the ability to create professional presentations that support webinar content.
- Familiarity with webinar content formats and promotional strategies. Preferred Skills :
- Experience in technology fields like enterprise software, cloud solutions, or telecommunications.
- Familiarity with content marketing and SEO practices.
- Proficiency with CRM and email. Technology requirements : Virtual Event Platforms, preferably On24, SFDC, PowerPoint What does a typical day look like?
Working a process to produce virtual events including : research, titles, abstracts, editorial content calendar, demand generation tactics including emails, social posts, webinar outlines and PowerPoint presentations.
Preferred background / prior work experience? Creating content in a working session with subject matter experts while maintaining Client as the lead voice.
Priority soft skills; Ability to matrix manage stakeholders, proactive communicator, ability to persuade others. EEO : Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority / Gender / Disability / Religion / LGBTQI / Age / Veterans.