Senior PR Manager, LATAM

Job Description

Job Description

Hinge is the dating app designed to be deleted

In today’s digital world, singles are so focused on sending likes and looking through profiles that they’re not actually building meaningful connections and finding relationships. Hinge is on a mission to change that by designing the most effective app experience. On Hinge, there are no rules, timers, or games. Instead, you’ll have unique conversations over the text, photos, and audio you’ve shared on your profile. And it’s resonating with daters. Currently we’re setting up a date every two seconds.

About the Role

As the Senior PR Manager for LATAM, you’ll lead external storytelling efforts across Mexico and Brazil as we expand into the region for the first time. You’ll work closely with agency partners and internal teams to craft culturally relevant, earned media stories that position Hinge as the most trusted app for intentional dating. From launch through long-term market growth, you’ll drive coverage that connects with Gen Z, millennial women, and LGBTQIA+ communities. This is an exciting opportunity for a strategic communicator with regional expertise and strong media instincts to help introduce — and grow — a mission-driven brand.

Responsibilities

• Lead Regional Comms Plans : Execute PR strategies to support Hinge’s launch and ongoing presence in Mexico and Brazil, aligned with global positioning and local cultural relevance.
• Localize Story Development : Shape and adapt earned media narratives that reflect the dating culture, values, and voices of Hinge’s target audience in LATAM.
• Collaborate Cross-Functionally : Partner with global marketing, comms, research, product, and trust & safety teams, as well as LATAM agency partners, to support campaigns and storytelling moments.
• Drive Media Outreach : Build and maintain strong relationships with key editors, writers, and outlets across Mexico and Brazil; secure earned media coverage across lifestyle, consumer tech, and business press.
• Support Executive Comms : Prepare briefing materials, talking points, and regional messaging for spokespeople and subject matter experts participating in LATAM media engagements.
• Monitor and Elevate Trends : Keep a pulse on cultural and media trends, competitive landscape, and relevant local narratives to inform PR strategy and uncover timely story angles.
• Write for Regional Impact : Draft and localize press releases, pitches, media FAQs, and other PR materials in Spanish and Portuguese that reflect Hinge’s voice and mission.
• Manage Inbound Media : Field, assess, and respond to LATAM press inquiries, coordinating with internal teams to ensure timely and thoughtful responses.
• Coordinate Agency Workflow : Oversee LATAM agency activities, ensuring delivery of regular coverage tracking, biweekly updates, and monthly reporting that identifies results and opportunities.
• Champion Local Expertise : Share ongoing insights into the LATAM dating culture, regulatory environment, and safety conversations to help Hinge build brand trust and user connection across the region.

What We’re Looking For

Factors such as scope and responsibilities of the position, candidate's work experience, education / training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of New York City.

The salary range for New York City is $115,000 - $138,000.

The salary range for Miami, FL is $92,000 - $110,500.

For all other locations, this salary may be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

Our Culture :

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.

#Hinge