George Street Playhouse seeks qualified candidates for the position of Director of Marketing, Communications & Customer Experience .
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.
Position : Director of Marketing, Communications & Customer Experience
Reports to : Managing Director
Status : Exempt
Compensation : $90,000 - $100,000 annually, plus benefits
George Street Playhouse seeks a dynamic and experienced Director of Marketing, Communications & Customer Experience to lead its marketing, public relations, customer service, and brand management efforts.
This critical leadership role will shape the strategic vision for marketing, sales, and customer engagement across all facets of GSP's operations, including mainstage productions, educational programming, and special events.
As a senior member of the management team, the Director collaborates closely with the Artistic and Development team to align marketing strategies with organizational goals.
The role supervises a team of marketing and customer service professionals while overseeing external partnerships and ensuring a seamless patron experience both online and at the venue.
PRINCIPAL ACCOUNTABILITIES
Strategic Planning & Implementation :
- Develop and execute comprehensive marketing, public relations, and customer engagement strategies to meet revenue targets and enhance GSP’s visibility.
- Collaborate with the Director of Development to design short- and long-term initiatives that expand both customer and donor engagement.
- Leverage CRM and web technologies to enhance customer outreach and engagement.
Brand & Media Management :
- Lead GSP’s branding efforts, ensuring consistency across all communications and promotional materials.
- Oversee the creation of marketing collateral, media relations, and digital platforms, working closely with public relations agencies to expand media exposure.
Customer Experience Leadership :
- Direct the customer experience team, enhancing both the in-person and digital interactions patrons have with GSP.
- Work in collaboration with venue partners at New Brunswick Performing Arts Center to deliver an exceptional experience for all patrons.
Data & Budget Management :
- Monitor and manage the marketing department budget, including forecasting and reporting to the Managing Director.
- Use data analytics to inform marketing strategies, track progress against key performance metrics, and make data-driven decisions.
Innovation & Digital Marketing :
Stay ahead of industry trends by incorporating innovative digital marketing strategies and community engagement efforts to broaden GSP’s audience reach.
Team Leadership & Organizational Representation :
- Recruit, train, and mentor the marketing team, fostering a collaborative and motivating work environment.
- Represent GSP at local and national events, cultivating strategic partnerships to support marketing and sales initiatives.
Season & Strategic Planning :
Actively participate in the season and long-term strategic planning process to align marketing efforts with the overall organizational vision.
Additional Responsibilities :
Lead and engage in additional projects and activities as assigned to support the organization’s goals.
PREFERRED QUALIFICATIONS
- 5+ years of experience in a leadership role at a nonprofit organization, preferably within the performing arts sector.
- Proven success in managing subscription and single-ticket campaigns in a mid-size arts environment.
- Strong analytical skills with expertise in revenue projection, pricing strategies, and data analysis.
- A track record of effective team management, with a focus on mentoring and motivating staff to achieve organizational goals.
- Experience working with CRM systems, with knowledge of Tessitura and TNEW being a significant plus.
- Creative vision and openness to exploring new marketing methods to drive growth.
ADDITIONAL QUALIFICATIONS
- Passion for theatre and a deep commitment to advancing the arts within Central New Jersey.
- Strong communicator with the ability to build effective internal and external relationships.
- Collaborative spirit, especially when working with senior staff and strategic partners.
- Self-motivated, honest, and adaptable in balancing diverse and competing priorities.
WORK CONDITIONS
Regular office hours are Monday through Friday, 10 am - 6 pm, with one optional day per week for remote work; occasional evening and weekend commitments required.
The Director is expected to attend key events, including first rehearsals, opening nights, galas, and other special events.
As this is an on-call position during the theatre season, accessibility via mobile is required when offsite.
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