Marketing Specialist

The Marketing Specialist provides marketing support for Care Purchasing Services, a division of LCS. The focus of this position will be in digital, social, and event marketing.

Experience is Everything;

At LCS, experience is everything. We provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve.

If you are seeking an organization that gives back, you’ll love working here. Our principles and hospitality promises define our company culture.

LCS employees can be found participating in volunteer activities, getting involved in our committees or collaborating with team members in our innovative work space.

You’ll find several opportunities to grow as a professional, serve the community, and enhance the lives of the seniors.

The Role :

• Create social content calendar with support from the Marketing Manager
• Proactively execute social media content including copy, visuals, reporting, and strategy.
• Coordinate and execute all website edits from the Marketing Manager or vendor partners via Sitefinity.
• The ability to make data driven decisions by proactively analyzing digital channels and providing reporting and recommendations (GA4, LinkedIn analytics, Salesforce).
• Responsible for layout, quality, and executive of all email marketing, including Pardot and Engage.
• Will partner with Marketing Manager on email content strategy and copy.
• Support the CPS team, becoming an expert in system like Engage, the company website, and social media.
• Will partner with Marketing Manager on lead generation and nurturing current member strategies and execution.
• Create promotional materials to be using in marketing efforts, trade shows, conferences and more.
• Provide support for conferences, including list management, emails, collateral, and onsite logistics.
• Partner with Corporate Graphic Designer on design files and visual collateral.
• Attend all relevant CPS marketing meetings, internal and external.

Experience :

• Bachelor's degree or equivalent related experience required.
• Minimum of 2-4 years related experience required.
• Knowledge of current computer / office communications technologies; expert in PowerPoint, Word, Excel and Outlook required.
• Experience with marketing automation and CRM platforms preferred.

Knowledge & Skills :

• Self-Starter, proactive,
• Effective time management and organizational skills; able to balance multiple priorities.
• Ability to effectively interact and communicate with management, corporate contacts and external partners.
• Excellent verbal and written abilities and proofreading skills with a focus on grammar, punctuation, and style guides.
• Proactive, creative thinker with a focus on problem solving.
• Strong analytical and strategic skills.

Why LCS?

Industry leader. The Nation’s third-largest senior living operator, ranked number one in customer satisfaction among senior living communities.

Inclusive and collaborative culture. We’re dedicated to diversity, equity, and inclusion and have an engaged Diversity and Inclusion Council focused on creating awareness and educating employees on inclusivity.

In addition, LCS creates a collaborative culture that provides an exceptional experience for every employee.

Top Workplace USA : LCS has earned the 2021 Top Workplaces USA award and is recognized for our strong company culture and engaged workforce.

In addition, LCS earned ten culture excellence awards in areas such as DE&I practices, top managers, professional development and clued-in leaders, to name a few.

Top Workplace Iowa : LCS employees truly believe we are an employer choice. This recognition, for 4 years running, is in large part due to the culture of excellence that our employees help deliver every single day.

Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(k) with company match and paid parental leave.

Charity and community involvement. We are recognized as a national team for the Alzheimer’s Association and consistently a top contributor to United Way.

We also support our employee’s individual community contributions and provide opportunities to get involved at our corporate locations and in our communities.

Outstanding advancement opportunities. LCS is growing and we think you should too. Our company growth allows for internal growth opportunities across all of our business lines.

Ongoing career development. Onsite education opportunities, education assistance, and continuing education credits allow LCS employees to keep their knowledge of current industry changes relevant.

LCS creates living experiences that enhance the lives of seniors. You’ll see this commitment in our people. They’re talented, dedicated professionals who truly care about residents, with each conducting his or her work with integrity, honesty and transparency according to the principles of LCS.

We strive to help every community succeed strengthening available resources, establishing proven practices that lead to long-term growth and creating lasting value for those living in, working for and affiliated with the community.

Check us out on our website :

Travel Frequency : 0-10%

Job Level : B

Estimated Salary : $60,000 - $65,000

A POST-OFFER BACKGROUND CHECK, INCLUDING REFERENCES, IS REQUIRED

LCS IS AN EQUAL OPPORTUNITY EMPLOYER