Director, Digital Content and Creative Services

Unit Description

Are you a compelling storyteller and creative visionary who can create content that is persuasive and motivates action?

Entegra Procurement Services is a fast-growing and dynamic division of Sodexo and part of a global procurement network that manages more than $36 billion in spend for food, services and supplies, and serves more than 120,000 purchasing sites throughout the United States alone.

Entegra Procurement Services provides procurement management for multi-unit clients in industries including seniors, leisure, hotels, and restaurants.

We deliver procurement solutions that drive operational effectiveness and innovative products and services.

Entegra ,is looking for an innovative and driven Director, Digital Content and Creative Services.

This is a virtual position, and the candidate may reside anywhere in the . but must accommodate East Coast hours.

This exciting new role is responsible for the strategy, creation, and ongoing implementation of lead generation, brand, client engagement, and sales-enablement digital and multimedia content that supports Entegra’s growth.

Responsible for leading a team of four and the management of external agencies, the Director, Digital Content and Creative Services should be a strategic thinker who can effectively oversee the design and conceptualization of advertisements, newsletters, blogs, thought leadership pieces, video, and social media.

Collaborative and nimble, inquisitive, and forward-thinking, are qualities that this leader should possess along with a love of being in a high-energy, fast-paced department where independent problem solving is valued and achieving / exceeding KPIs is the standard.

Primary Duties & Responsibilities

• The Director, Digital Content and Creative Services is responsible for strategy, creation and on-going implementation of brand, marketing and sales-enablement digital and multimedia content for North America (NORAM) that supports Sodexo’s brand, global campaigns, segment-specific campaigns and Marketing & Sales Distribution Center (MSDC) .
• This role will set Entegra’s / Sodexo’s digital content and channel strategy and bring to life through directing and creating a suite of brand, marketing and sales content that resonates with and engages clients and prospects throughout their buyer’s journey to drive business growth.

Key strengths include creativity, brand management, digital marketing and sales strategic alignment, SEO, team building, project and editorial calendar management, vendor management, multimedia production, and execution.

• Oversees the planning, execution and evaluation of creative work, providing editorial review, with department, segment, and vendor digital content developers, community managers and Sodexo’s distribution channels to facilitate a seamless brand experience for users that drives action across all digital touchpoints.
• Directs the creation of data-driven digital content in alignment with business goals, which requires defining and meeting KPIs and an understanding of data sources, marketing tech capabilities and how performance data turns into actionable insights
• Content Strategy and Operations Define data-driven content strategy approach for NORAM, scalable and adaptable for the segments, operations of content development and dissemination in alignment with global tools and channels, and managing NORAM editorial calendar
• Digital Content Marketing Collaborate with Marketing and Sales to plan and execute cross-segment, regional and segment multichannel, multimedia content for campaign promotions that take a 360-degree approach to engaging and driving action among our target audiences through all stages of the buyer journey.
• Content Creation Deliver high-quality, actionable content in various formats that aligns with NORAM and segment business goals and requirements, channels strategies and brand to drive business goals and drive MQLs and other KPIs.

Typical Knowledge & Skills

• Digital tracking processes, functionalities and integrations
• Expert knowledge of social media ad platforms and organic algorithm biases (LinkedIn, Facebook, Instagram, Twitter, YouTube, Pinterest,
• Proficiency in Google Analytics and working knowledge of Search Console, Keyword Planner, Tag Manager and Google Ads
• Maintain up to date working knowledge of available tools and software including Adobe Creative Suite, InDesign, Photoshop, Illustrator, PowerPoint, Keynote, and website design, After Effects, UX design, HTML.
• Ensure up-to-date team capabilities on design and marketing trends in all forms of visual communications, continuously exploring cutting-edge, current, and unique design styles and imagery, sharing trends and tools within the team.
• Experience working in an enterprise web CMS
• Experience executing multi-channel campaigns across the funnel
• Deep understanding of content strategy, digital content creation, dissemination and strategy for multiple industries and personas
• Experience with search engine optimization and application to content strategy and creation
• Experience developing content in various formats, including website copy, white papers, downloadable content, blog posts, advertising, video, and emails for external and internal audiences.
• Experience in applying content performance data and client insights and conducting market research, competitor analyses, content audits, gap analysis, ROT analysis, content inventories, and user testing to develop strategies, approaches and course-corrections for content creation.
• Creative eye toward thumb-stopping content creation
• Experience designing, copyediting and copywriting for paid, organic, web, display, native, digital assets
• Understanding in multimedia content creation, production and vendor management
• Project management and content operations

Learn more about

Sodexo offers a full array of benefits including paid time off, holidays, medical, dental, vision, 401K and access to ongoing training and development programs, tuition reimbursement, plus health and wellness programs.

Not the job for you?

At Sodexo, we offer Marketing positions in a variety of business segments, including Corporate, Schools, Universities, Government and Agencies, Healthcare, Senior Living and Sports and Leisure locations across the United States. .

What We Offer

Compensation is fair and equitable, partially determined by a candidate's education level or years of relevant experience.

Salary offers are based on a candidate's specific criteria, like experience, skills, education, and training. Sodexo offers a comprehensive benefits package that may include :

• Medical, Dental, Vision Care and Wellness Programs
• 401(k) Plan with Matching Contributions
• Paid Time Off and Company Holidays
• Career Growth Opportunities and Tuition Reimbursement

More extensive information is provided to new employees upon hire.

Qualifications & Requirements

Basic Education Requirement - Bachelor’s Degree or equivalent experience

Basic Management Experience - 7 years

Basic Functional Experience - 7 years

Sodexo is an EEO / AA / Minority / Female / Disability / Veteran employer.