Sr. Advertising Research Program Manager

Company Description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce.

Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day.

We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun - where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid or remote work options, meaning you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or this role can be performed remotely in most locations in the country of employment.

Are you passionate about impacting the careers of hundreds of millions of professionals? Are you an expert at Market Research who loves leveraging insights to influence business decisions?

We are looking for a marketing-savvy market researcher to create and nurture a lasting relationship between LinkedIn and our members and customers.

The Sr. Program Manager, Creative Testing will partner closely with brand and marketing to drive the research, insights strategy, and execution for our campaign testing.

The ideal candidate will be both analytical and creative, collaborative and influential, and will exemplify LinkedIn's culture and values.

This position sits in the Market Research team within the broader Marketing organization and is responsible for driving our understanding of LinkedIn's members and customers, as it relates to our large marketing campaigns.

We're excited about researchers who have a strong results orientation and know how to create value in an agile, fast paced, high performing environment.

Responsibilities :

• Initiate, lead, and execute research to optimize brand creative campaigns for resonance with members and customers
• Design and recommend best research practices and methodologies (qual / quant / behavioral) to understand marketing campaign effectiveness
• Manage end-to-end project set-up (questionnaire and discussion guide writing) and execution (in-field) in close collaboration with operations team or external vendors
• Analyze data (using a variety of tools and resources) - includes survey-based data, qualitative data, and linking to behavioral data when relevant
• Translate research findings into clear business implications and drive increased interest for research
• Be an authority and owner of creative testing and continue to innovate, iterate, and take intelligent risks to design and implement improvements in the process
• Establish research program roadmaps, standards, documentation, and catalog marketing best practices based on research findings
• Partner cross-functionally with measurement teams to develop a holistic and unified POV on research outcomes to share recommendations with the business
• Build strong relationships with Brand, Product Marketing, Campaign marketing, and Marketing Operations to inform long-term marketing strategy and short-term campaign tactics
• Connect creative testing results with campaign measurement to learn and iterate on best practices

Success in this role is measured by :

• Ability to deepen our understanding of LinkedIn's customers and members to improve messaging and positioning and drives ROI on marketing investment
• Ability to proactively shape marketing campaigns through collaboration with cross-functional partners including product and brand marketing, market research, and marketing operations
• Ability to effectively persuade in communicating insights clearly and succinctly, while connecting the dots across multiple sources of data and campaigns
• Ability to conduct research at scale horizontally across the business

Qualifications

Basic Qualifications :

• BA / BS Degree or equivalent experience
• 6+ years of market research experience (including experience in designing questionnaires and conducting data analysis / synthesis & experience with both qualitative and quantitative research)
• 3+ years of experience in brand and advertising research

Preferred Qualifications :

• Expertise across a variety of quantitative methodologies
• Experience working cross-functionally, with a proven track record of influencing to make research driven decisions
• Experience working with and analyzing large data sets
• Familiarity / experience with data processing tools (e.g. Decipher, Q, SPSS)
• Passion for and experience with brand, marketing, and / or advertising research
• Excellent verbal and written communication skills
• Understanding of end-to-end measurement for marketing campaigns from early-stage testing through campaign measurement

Suggested Skills :

• Project & Time Management
• Adaptability
• Persuasive & Strategic Communication
• Relationship Building
• Consultative Nature

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $115,000 to $180,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.

This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and / or other applicable incentive compensation plans.

For more information, visit https : / / careers.linkedin.com / benefits.

Additional Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here : EEO Statement 2020 - Signed.pdf.

Please reference the following information for more information : https : / / legal.linkedin.com / content / dam / legal / LinkedIn EEO Statement 2020.pdf.

Please reference the following information for more information : https : / / www.eeoc.gov / sites / default / files / 2023-06 / 22-088 EEOC KnowYourRights6.12ScreenRdr.pdf and

https : / / www.dol.gov / ofccp / regs / compliance / posters / pdf / OFCCP EEO Supplement Final JRF QA 508c.pdf for more information.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities.

Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at redacted and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process.

Examples of reasonable accommodations include but are not limited to :

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link : https : / / lnkd.in / paytransparency.

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants : https : / / legal.

linkedin.com / candidate-portal.