Digital Communications Specialist II

Overview

Responsible for leading Digital Communication Journey Optimization globally. Drives optimized integrated communications journeys to help the organization reach the right customer at the right time with the right message while managing communications costs via a rigorous test, learn and implement methodology.

Maintains ownership of all channels of digital communication journey planning, customer contact permissions and preferences.

Leads digital communications testing and optimization for all channels. Enhances testing processes and insights via a data driven approach to audience, message, execution, reporting and insights to help the organization drive optimal messaging throughout the customer lifetime including membership conversion, at-risk customer rescue and re-enrollments.

Works with Director or Digital Communications to understand marketing partner strategies and technology options. Supports event participation communications coordination and insights.

Works closely with Director and team to proactively drive strategic improvements for the Digital Communications function, initiates recommendations, supports automation and leads process improvement through initiative and action.

Responsibilities

As a valued member of our team, you'll be responsible for :

• Expertise in Salesforce including Emails, Web alerts, SMS, WhatsApp and content including testing & optimization.
• Creation, set up and management of all digital communications in Email Studio, Mobile Studio, Automation Studio, & Journey Builder including independent measurement, reporting and executive level insights
• Self-sufficiency in all aspects of Digital Communications processes including generating dashboards / reports / pulling data from Salesforce, Google Analytics and backend tables.
• Collaborative relationships with Marketing, Business Development, Sales, IT and Analytics departments to gather appropriate information for the creation, implementation, and measurement of digital communications.
• Expertise in creating emails to display results-oriented messaging leveraging Salesforce technology and HTML that is tagged for measurement using GA360 or other analytics tool
• Ability to independently work across the organization and with software partners to implement solutions, troubleshoot problems and resolve issues.
• Support timely and professional intra-department and cross-department requests with accurate delivery and results.
• Delivers data and metrics in an executive presentable format that can be easily distributed for consumption at all levels within the organization
• Ability to leverage Salesforce technology to make improvements to processes for outbound communications and reporting
• Continuously optimizes Digital Communications using technology, data and processes using personalization, targeted messaging and optimized channel strategies and tactics to drive incremental results at a customer level.

Qualifications

To thrive in this role, you'll possess :

• 5+ years of experience in digital marketing or e-commerce.
• Expertise in Salesforce Marketing Cloud, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder.
• A proven track record of success in creating, managing, and optimizing data-driven email campaigns with a focus on results-oriented messaging.
• Strong analytical skills with the ability to translate data insights into actionable strategies.
• Excellent communication, collaboration, and problem-solving skills.
• Experience working in a fast-paced, results-oriented environment.
• A passion for continuous learning and staying ahead of the latest digital marketing trends.

Bonus points if you have :

• Experience using Salesforce Einstein splits and send time optimization.
• Knowledge of Adobe Creative Suite, HTML, Dreamweaver, and Microsoft Office.
• Familiarity with Google Analytics and backend data extraction.

Why Melaleuca

Melaleuca offers a competitive compensation and benefits package, including health insurance, dental and vision insurance, life insurance, disability insurance, a 401(k) plan with a company match, paid time off, and more!

Ready to join a passionate team and make a real impact in a dynamic industry? We encourage you to apply!