Director of Product Marketing

The Opportunity

To be considered for an interview, please make sure your application is full in line with the job specs as found below.

Casechek is on a mission to innovate the implant supply chain and bring greater transparency to the cost of patient care.

From procurement to payment, Casechek automates workflows for vendor supported surgical procedures. Our emergent Bill Only Solution provides a comprehensive system of record for Hospitals and Health Systems to manage the complexity of surgical cases with implantable medical devices, expose hidden expenses and surface revenue opportunities.

We are seeking a Director of Product Marketing to lead the go-to-market strategy and product life cycle management of our Procurement and Payment Solutions.

As a trusted partner of our Product Management and Commercial teams, this role ensures the development of a deeper market understanding of customer needs and buying preferences, improved value proposition, and messaging.

Ultimately, you will be responsible for planning, implementing, and managing the overall product marketing strategy to drive awareness, adoption, and growth.

This role will require you to be a passionate, creative thinker with experience bringing platforms to market, a proven ability to drive quantitative results, and a fierce desire to solve problems in healthcare.

Casechek is a highly collaborative environment, but our team is also self-motivated and works independently. We strongly believe that great ideas are not created in isolation! Our team interacts with our healthcare customers to understand their needs and ultimately deliver the best user experience as possible.

About Us

• Casechek is based out of Chicago’s Fulton Market, but we’re a hybrid remote and in-person team.
• We are highly motivated and passionate about solving healthcare’s messiest problems with new technologies.
• We value diversity, curiosity, and a passion for learning. The team has a lot of advanced degrees and even a few professional musicians.
• Innovating the implant supply chain is a marathon and not a sprint we support each other in long-term growth and value developing transferrable skills.

The Perks

• Competitive salary and annual bonus
• Opportunity for LTI
• 401k match
• Work from home flexibility
• Full medical and dental benefits
• Brand new pro level laptop
• Annual educational budget

About You

• Ability to balance strategic thinking and executing.
• Excellent communication skills to cultivate interest in Casechek.
• Highly motivated and thrives in a fast-paced, start-up environment.
• Proven ability to lead and collaborate with Leadership, Marketing, Sales, and Product Management to launch high-performing solutions.
• Healthcare industry experience, ideally in Supply Chain / OR / Medical Devices, and experience scaling SaaS customer success organizations.
• Exceptional interpersonal skills to build strong relationships with customers, colleagues, and other stakeholders.
• Experience managing, growing, and scaling teams.

Responsibilities

Product Marketing Planning :

Contribute to the development and execution of an annual integrated marketing plan by defining product marketing activity (e.

g., content creation, sales enablement, VOC, market analysis, etc.) required to support upstream and downstream marketing efforts.

Develop ongoing commercialization plans to ensure the continued growth of new and existing solutions.

Value Proposition :

Create and maintain messaging guide / solution playbooks to support the definition of, as well as the features, benefits, and associated value of, our products to guide the creation of client-facing assets.

Market Intelligence :

• Stay up to date on the latest industry trends and competitive intelligence.
• Comfortable conducting Voice of the Customer interviews and complying with insights.
• Understand methods available to execute primary and secondary research necessary to drive portfolio / product decisions and identify market opportunities.

Campaign Planning & Content :

Lead the Marketing Specialist to improve content and campaign planning / execution.

Sales Enablement :

• Develop a sales enablement strategy, plan, and tools intended to communicate our products' value proposition and economic benefits to the Commercial team and market.
• Lead efforts with Product Management and Marketing colleagues to ensure that adequate tools, content, and training are developed alongside developing the product for conducting client presentations and demos.

Strategic Planning :

• Participate in the preparation of business cases in support of new product opportunities.
• Collaborate closely with the Product Management and Development teams to ensure that unmet needs are addressed and market input is translated into market and, ultimately, product requirements.
• Support the preparation for and execution of pilot programs and proof of concept engagements to ensure the effective collection of evidence of success that can be used further downstream in recruiting other early adopters and new clients to prove and measure the value proposition.

Requirements

• 8-10+ years of experience in product marketing or a related field.
• Proven track record managing marketing teams or a high-degree of leading with influence and working with senior executives.
• Previous experience working with and presenting in front of senior executives.
• Experience in Healthcare Supply Chain strongly preferred. Healthcare industry experience within the OR, Clinical Assets / Medical Devices, or other relevant healthcare verticals.
• Experience with CRM software and Marketing Automation (Salesforce and Pardot preferred).
• Comfortable MS Excel (analyzing spreadsheets and charts) as well as Microsoft PowerPoint.
• Bachelor's degree in Marketing, Business Administration or relevant field. (MBA preferred).

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