Manager of Marketing & Digital Strategy-Independent & Lifestyle

Reporting to the Director of Marketing & Digital Strategy : Independent & Lifestyle, the Manager of Marketing & Digital Strategy is responsible for enhancing the company’s use of on- and off-line marketing channels to improve market share and drive revenue performance for all hotels and outlets within assigned portfolio of hotels.

• The selected candidate is an entrepreneurial leader who is responsible for brand strategy and stewardship; omni-channel marketing strategy and execution;
• oversight of the hotels’ digital presence and experiential storytelling; delivery of data-driven paid media results; email marketing;

and public relations, social media, and reputation management strategies.

Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.

Responsibilities

The Manager of Marketing & Digital Strategy owns the development of the marketing roadmap for the portfolio and oversees its execution.

It is responsible for the development, management, and execution of marketing and branding initiatives including reporting, analytics, advertising, marketing plans, collateral, videography and photography, and market research that maximizes exposure to achieve budget, increase revenues and meet market share targets.

Keys to success will be :

• Position hotels as leaders in competitive markets
• Align strategic marketing KPIs
• Structure strategic marketing plans to effectively deliver relevant and engaging messaging to an ideal targeted customer profile to drive commercial metrics
• Analyze marketing and digital performance to make data-driven recommendations on budgets and strategic and tactical executions.

Requirements

• Dynamic leadership style, entrepreneurial spirit, and passion for driving results.
• Ability to articulate clear, concise marketing strategy, challenges, and achievements to all stakeholders.
• Ability to influence and motivate others, build momentum around common goals, and gain trust and credibility.
• Propensity to leverage data to make marketing strategy decisions.
• Proven experience and knowledge of hotel and marketing technology tools and systems.
• Excellent interpersonal skills including strong verbal, listening, and written communication.
• Self-motivated with the ability to handle multiple ongoing projects in a fast-paced team environment.
• Ability to work independently on projects and collaborate as a strong team member.
• Excellent attention to detail, flexible, and adaptable to change.
• Ability to operate under pressure and meet or exceed deadlines.
• Excellent organizational, time-management, and analytical skills.
• Imagination and creativity skills, focusing on improving financial performance through changing marketing channels.
• Ability to meet the demands of the work schedule, to be at work and on time. May occasionally require travel and the ability to work outside of regularly scheduled hours.

Schedules may vary based on business needs.

Required Experience

• 4-year degree required
• 5+ years of experience in marketing communications, digital strategy, branding, public relations, etc.
• Marketing and / or Digital / eCommerce experience with independent and / or soft branded hotels
• Proficiency managing paid media campaigns and strategies.

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