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Email Marketing Specialist

VirtualVocations
Gilbert, Arizona, United States
Full-time

A company is looking for an Email Marketing Specialist to enhance lead-nurturing and retention campaigns.Key ResponsibilitiesStrategize and execute promotional and lifecycle email programs, including asset trafficking and audience targetingManage the setup and deployment of automated communications within Braze, including A / B tests and behavioral triggersTrack key email metrics and create reports to analyze findings and recommend actionsRequired Qualifications2+ years of experience with Braze, building and analyzing campaignsFamiliarity with A / B testing methodologies and email performance metricsKnowledge of email marketing best practices for revenue generationUnderstanding of email fundamentals, including CAN-SPAM and segmentation strategiesBachelor's degree in Marketing, Business, or a related field

15 hours ago
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