Director of Marketing

American Equipment Holdings , is one of the leading overhead crane solutions providers in the United States. Over the years, our ability to grow and set ourselves apart from the competition is the result of a tried and true philosophy take care of our customers and take care of our people.

Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.

We also believe that our people matter, which is why we are committed to providing our team members with competitive wages, attractive benefit offerings, and abundant training offerings.

As one of the fastest growing companies in our industry, new opportunities are regularly available that enable our team members to develop, grow, and pursue their career passions.

Position Summary

The Director of Marketing is responsible for identifying and creating marketing communications and public relations opportunities, driving development, lead generation and fulfillment, planning and implementation of a robust marketing plan.

Responsibilities

• Develop and implement strategic yearly marketing plans / budget and track progress monthly.
• Create SEO and PPC campaigns and report progress with ROI updates.
• Translate business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth.
• Work with the sales team to understand leads and marketing assistance needed to overachieve yearly sales revenue budgets.
• Manage and develop the marketing team using KPI's and goals.
• Create timeline and action items for new brand refresh.
• Implement new digital marketing programs to help with lead generation and qualification.
• Use social media (advertising, editorials) to increase brand awareness and lead generation.
• Develop and administer marketing campaigns with tracking in CRM.
• Build, develop, and mentor a marketing team which is competent, commercially astute, dedicated, and efficient.
• Manage day to day activity with PR, press and marketing communications vendors and partners.
• Manage and grow PR list and relationships.
• Collaborate with other departments to create our five-year strategic business and revenue plan.

Required Skills / Abilities

• Must be a confident communicator and presenter.
• Strong writing, editing, proofreading, layout and design, professional printing / publishing skills are essential, including ability to present concepts verbally.
• Must possess excellent organizational and planning skills.
• Superior project management and time management skills.
• A wide degree of creativity and latitude.
• Strong knowledge and understanding of current trends in digital media / social media.
• Self-motivated with a positive and professional approach to management.
• Ability to manage a nationwide team at multiple sites.
• Use data driven analysis to set and measure goals, KPI's, and action plans.

Education And Experience

• Bachelor's degree in related field
• 5-7 years of marketing experience

This is a full-time position; typical work hours and days are Monday through Friday, 8 : 00 a.m. to 5 p.m.

American Equipment Holdings is an organization of leading overhead crane and hoist, industrial weighing, and below-the-hook service providers in the United States.

Together, our companies provide comprehensive solutions for everything related to customers' overhead crane and hoist, rigging, and weighing and measurement needs, including OSHA mandated inspections, preventative maintenance and repair field services, parts, engineering, ISO certified fabrication, new and replacement equipment, automated systems, system modernizations and training.

American Equipment Holdings is one the largest and fastest growing companies in our space with more than 800 dedicated team members that serve thousands of customers throughout the United States.

We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Proof of right to lawfully work in the United States required.

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