Integrated Marketing & Communications Director

Overview

At Wilson, we are here to empower every human to live like an athlete. Passion. Creativity. Integrity. Teamwork. Ambition.

Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world.

We come together to win, grow, and celebrate. We all play for Team Wilson. We all have a role to play within our organization and are working towards the same goal. One team, one dream.

We believe that being an athlete isn’t something you do, it’s who you are. It’s a universal code of conduct, a way of seeing the world and how you show up every day.

We seek out diverse voices and welcome all perspectives. Our team is composed of individuals with unique backgrounds, points of view and experiences.

These perspectives create a rich and diverse culture in which we learn from one another through empathy and inclusion.

Evolving the sports world and being the best partner for players, athletes, and our community is no small task. We are continually looking to add enthusiastic, ambitious, team-first individuals who desire to make a difference and who love to help others win.

Together, we will create a better world through sport. Join us.

What You'll Do

We are seeking a dynamic and experienced Director, Integrated Marketing & Communications to join our team at Wilson Sporting Goods.

Across our regions, the Integrated Marketing & Communications team creates premium and innovative brand stories, builds and enhances corporate reputation and brand equity, and engages audiences such as consumers, media, athletes, and non-governmental organizations.

In this newly created global role, you will be responsible for external communication at Wilson including Global PR and reputation management, crisis management, and storytelling across the One-Wilson ecosystem Wilson Retail Marketing, storytelling, Wilson Live and our Global Brand Social network.

You will report directly to the VP of Marketing and be a thought-partner to the Marketing Leadership Team and the Amer Global Corporate Affairs and Communications team.

You will work closely with cross-functional teams to develop and implement integrated communication strategies that amplify our brand and mission.

As the Director, you will :

• Develop and execute a modern global integrated marketing strategy across Wilson’s owned channel ecosystem (One-Wilson) to maximize brand impact delivering against traffic, engagement, earned impressions and consumer acquisition KPIs.
• Proactively lead communications strategy and execution of our brand narratives to support the global map and give strategic guidance and direction to the Integrated Marketing team.

Craft stories that showcase innovation, brand voice, social impact and athlete voices. Find opportunities to showcase the brand and drive brand awareness, engagement, and loyalty on a global scale.

Oversee Wilson Earned Media team (PR, Social and Wilson Live). Monitor brand performance and reputation. Utilize data-driven insights and market research to assess the effectiveness of integrated marketing and communication strategies, identify areas for improvement, and mitigate potential risks to the brand's reputation.

Manage crisis communications across all stakeholders.

• Manage a high performing, results-driven team to execute consistent on-brand initiatives in retail marketing and on .
• Drive innovation and stay abreast of industry trends : Keep a pulse on the latest trends and emerging platforms across integrated marketing and brand communications, constantly seeking opportunities to innovate and differentiate the Wilson brand.
• Collaborate with key stakeholders to define and align brand communication objectives, ensuring consistency and alignment with Wilson brand values and a connection to Amer Sports
• Collaborate with internal and external partners : Work closely with internal teams such as global brand, product marketing, sustainability, retail and People & Culture to ensure brand messaging and initiatives are aligned across all touchpoints.

Liaise with external agencies, partners, and stakeholders to maximize brand exposure and impact.

What We're Looking For

This role requires a bachelor’s degree in communications, marketing, or a related function plus 10 years of progressive industry experience.

Other qualifications include :

Brand Builder & Enthusiast - excellent understanding and mastery of creative briefing, campaign development, media mix planning, and consumer journeys.

Ability to identify opportunities to exploit future growth leveraging market trends in the sports and DTC landscapes.

• Master Collaborator proven ability to build and optimize detailed, integrated plans across multiple brands, functions and personalities.
• Self-Motivated & Action Oriented - confidence to take initiative and ownership, bring new ideas to the table, and influence optimizations in process, team and agency management in addition to brand and marketing strategies.
• Hyper Efficient - proven ability to effectively manage multiple projects with limited resources and budgets.
• Creative Problem Solver - ability to generate creative ideas and work alongside creatives in an intensely collaborative, dynamic environment;

exhibits an openness to challenge the status quo and find the most progressive and effective marketing tactics to surround and engage the Wilson consumer.

Big Picture Thinker - always has eyes trained on the big picture; sees challenges as opportunities and translates them into actionable strategies;

confident and assertive but not aggressive and set in their ways. Proactively connects the dots to enable wins, progress and growth.

Strong ability to translate product, trend and merchandising details into unique narratives.

• Results-oriented possesses a growth mindset with a focus on achieving measurable objectives and KPIs. Demonstrated experience in managing media relations and building relationships with key influencers and stakeholders.
• Available to travel approximately 10% of the time, including work weekdays, weekends, and evenings as required by events and business needs.

What We’ll Provide

We offer an innovative, inclusive, and people-first environment with competitive benefits and perks, including :

• Flexible hybrid work environment we don’t enforce a set hybrid schedule and instead empower our teams to determine when in-person collaboration is crucial
• Paid time off for part- and full-time employees
• Education reimbursement
• Medical, dental and vision
• Pre-tax transit discounts
• 401(k) with company match
• Life insurance
• Paid parental leave
• Professional development opportunities
• Volunteering programs
• Team-building outings
• Discounts on Wilson and Amer Sports products

Wilson Sporting Goods Co. is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics.