Product Marketing Manager - Houston, TX

Position Summary :

The Manager, Product Marketing, plays a crucial role in shaping how our products are perceived in the market, directly impacting the growth and success of Empower.

This position bridges the gap between product development and the customer, ensuring that every product we create is aligned with the values of people, service, quality, and innovation.

By understanding market needs and integrating customer insights, this role ensures our products deliver exceptional value and resonate deeply with our target audience.

Collaborating closely with cross-functional teams, including product development, campaign management, and packaging, the Manager, Product Marketing is responsible for crafting compelling product positioning and messaging that clearly communicates the unique benefits of our offerings.

This role involves developing a wide range of marketing assets from product catalogs to digital content and driving go-to-market strategies that support successful product launches and ongoing customer engagement.

Attention to regulatory requirements and brand standards is key, as is continuously seeking ways to enhance and streamline our marketing processes.

In this dynamic role, you will foster a culture of collaboration and innovation, working with multiple teams to align product packaging with brand messaging and enhance the customer experience.

You will also implement measurement and reporting processes to assess the impact of our marketing initiatives, using these insights to drive continuous improvement and growth.

If you are passionate about leveraging strategic marketing to enhance lives through innovative health solutions, we invite you to join us.

Help us further our mission of producing medications that allow people to live healthier, happier lives, while expanding access to quality, affordable medication.

Duties and Responsibilities :

Supports the product marketing strategy from product conception through commercialization, ensuring alignment with market needs and strategic objectives.

Collaborates closely with product development teams to ensure that customer insights are integrated into product design and development processes.

Assists in driving product positioning, messaging, and adherence to brand standards to effectively communicate the value proposition of our products to target audiences.

Manages product labels in coordination with other functional groups, ensuring compliance with regulatory requirements and consistency with brand standards.

Develops product marketing assets, including product catalogs, sales materials, digital content, and packaging, to support sales efforts and drive demand.

Partners with the campaign team to develop go-to-market strategies for new products, leveraging market insights and customer feedback to inform marketing campaigns.

Collaborates with packaging teams to ensure that product packaging aligns with brand messaging and enhances the customer experience.

Continuously seeks ways to optimize and streamline product marketing processes and tools.

Implements measurement and reporting processes to evaluate the effectiveness of product marketing initiatives and drive continuous improvement.

Fosters a collaborative and innovative environment within the product marketing function.

Other duties as assigned.

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed above are representative of the knowledge, skill, and / or ability required.

Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions.

While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices.

The employee is regularly required to move about the office and around the corporate campus. The employee is regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl.

Knowledge and Skills :

Strong understanding of product positioning, messaging, and branding principles.

Ability to assist in developing and executing go-to-market strategies that drive demand and revenue growth.

Innovative mindset with a passion for finding new ways to drive efficiency and effectiveness in product marketing processes.

Strong analytical skills and attention to detail, with the ability to measure and report on the effectiveness of product marketing initiatives.

Excellent communication and collaboration skills, with the ability to effectively influence and align cross-functional teams.

Key Competencies

Customer Focus : Ability to build strong customer relationships and deliver customer centric solutions

Optimizes Work Processes : Know the most effective and efficient processes to get things done, with a focus on continuous improvement.

Collaborates : Builds partnerships and works collaboratively with others to meet shared objectives.

Resourcefulness : Secures and deploys resources effectively and efficiently.

Manages Complexity : Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems.

Ensures Accountability : Holds self and others accountable to meet commitments and objectives.

Situational Adaptability : Adapts approach and demeanor in real time to match shifting demands of different situations.

Communicates Effectively : Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Experience and Qualifications :

Bachelor's degree in Marketing, Business Administration, or a related field.

Minimum of 5 years of experience in product marketing, with a track record of supporting innovative products to market.

Experience working with cross-functional teams in product development and commercialization processes.

Experience managing product marketing assets, such as labels, catalogs, sales materials, and packaging.

Benefits :

No-Cost Medication : Get your prescribed compounded medications at no cost, ensuring your health without the financial burden.

Onsite Health & Wellness IV Therapy Drips : Rejuvenate with complimentary onsite IV Therapy drips, enhancing your well-being and energy levels.

Comprehensive Medical, Dental, and Vision Options : Choose from three medical plans tailored to your needs, plus options for dental and vision coverage for you and your family.

Telehealth visits : Access board-certified Doctors anytime, anywhere for you and your family.

Paid & Volunteer Time Off : Enjoy paid time off for personal pursuits and contribute to causes you care about with volunteer time off.

Paid Holidays (8 scheduled; 2 floating) : Celebrate with eight scheduled holidays and two floating holidays, giving you flexibility and time for personal traditions.

Life & AD&D Coverage : Secure your and your family's financial future with life and accidental death and dismemberment (AD&D) insurance.

FSA (Flexible Spending Account) : Manage healthcare expenses smartly with pre-tax dollars in a Flexible Spending Account (FSA).

401K Dollar-for-Dollar Up to 4% : Invest in your future with our 401K plan, featuring a dollar-for-dollar match up to 4%.

Company Paid Long-Term Disability : Provided at no cost, which replaces 60% of your income if you become disabled for a long period of time.

Flexible Schedules : Balance work and life seamlessly with our flexible scheduling options.

Rewards & Recognition Program : Your hard work doesn't go unnoticed enjoy rewards and recognition beyond your paycheck.

Additional Voluntary Benefits

Accident Insurance : Pays a lump sum benefit to help cover expenses following an accidental injury.

Hospital Indemnity Insurance : Enhance your peace of mind with supplemental hospital insurance for unexpected stays.

Critical Illness : Protect your finances from the expenses of a serious health issue.

Short-Term Disability : Protect your income during illness or injury with short-term disability coverage.

Supplemental Life & AD&D : Add an extra layer of financial protection for you and your loved ones with supplemental life and AD&D coverage.

Legal Services : Access professional legal assistance to address concerns confidently.

Identity Theft Protection : Safeguard your identity and finances with our identity theft protection benefit.

Pet Insurance : Care for your furry family members with our pet insurance coverage.

Employee Assistance Program : Confidential counseling and support services for a holistic approach to your well-being.