VP, Director Experience Strategy

Overview

Health disrupted. A radically open creative collective, discarding business as usual. Building iconic brands. Making the world a more compassionate, healthy place.

We are TBWA WorldHealth, The Disruption® Company.

Title : VP, Director, Experience Strategy

Company / Location : TBWAWH / New York

Department / Discipline : Strategy

The VP, Director, Experience Strategy partners with clients’ and agency’s teams to provide leadership and focus, helping turn brand strategies into actionable and measurable customer engagement plans through the creation of innovative omnichannel customer experiences with a focus on the activation of digital.

Primary responsibilities :

• As an agency experience & innovation lead, keeps ahead of marketplace / digital trends that will drive business gold and / or reduce customer friction points
• Synthesize and leverage multiple inputs (eg, brand strategy / history, business goals, customer knowledge, competitive landscape, data, etc.

to provide omnichannel recommendations across customer segments that improve the impact and efficiency of our client’s marketing efforts

• Lead internal and client-facing discussions on customer experience deliverables including leading and attending live workshop meetings.
• Represent customer experience in strategic and tactical planning efforts and scopes
• Recommend enhancements to the roles and procedures of the Experience Strategy team

Qualifications / Requirements :

• Excellent presentation, written, and oral communication skills
• 6-8 years minimum agency experience, preferably in healthcare industry
• Strategic thinking skills, multichannel digital acumen and ability to apply data and analytics all required
• HCP Social : social strategy as well as a solid understanding of all open and closed platforms
• Understanding of media planning principles for an integrated approach in collaboration with media partners
• Curiosity, ingenuity & confidence, with a demonstrated understanding of key marketplace trends impacting the omnichannel space
• Proven ability to create an omnichannel experience map, digital ecosystems, and journeys
• Experience utilizing data to segment customers and assess performance of multichannel plans, pulling learnings through into optimization recommendations
• Understanding of the technical nature of digital marketing solutions, ability to liaison with the multiple partners involved such as Tech & UX, and testing of digital marketing and creative
• Strong understanding of HCP and patient integrated marketing programs with an emphasis on digital strategy such as display campaigns, CRM, social media, and website
• Proven strong client relationship skills

Vice President Responsibilities

• Acts as an advocate of TBWAWH; makes decisions with the Agency’s and employees’ best interest in mind
• Motivates direct report and provides leadership within his / her department as well as across the Agency
• Proactively provides suggestions that make a positive impact in our work and agency operations to drive a seamless customer experience
• Demonstrates support of the Agency’s goals, mission, and commitment to diversity & inclusion

The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States.

Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs.

The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

$143,000 - $163,500

Omnicom Health Group is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we’re focused on developing diverse teams that can bring the best solutions to everything we do.

We strongly believe that celebrating what makes us different makes us better together. Join us we look forward to getting to know you.

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