Director of Product & Solutions Marketing - Canada ????, US ????, UK ????

Job Title : Director, Product & Solutions Marketing

Location : Remote anywhere in Canada ???? , US ???? , UK ????

About Caseware

Caseware is one of Canada's original fintech companies, leading the global audit and accounting software industry for over 30 years.

With over 500,000 users across 130 countries and available in 16 languages, we continue to drive innovation in audit and accounting solutions.

While you may not have heard of us yet, over 36,000 audit and accounting professionals list Caseware as a skill on their LinkedIn profiles!

Position Overview

The Director, of Product & Solutions Marketing will play a pivotal role in bridging the gap between Caseware's product offerings and our commercial teams, ensuring customer-focused positioning that speaks directly to the audit and accounting industry.

Reporting to the VP of Marketing, Brian Heath, you will develop compelling messaging that resonates with our target audience, especially those in the audit and accounting fields.

This role calls for a deep understanding of both audit and product marketing, ideally suited for someone with a background in audit who has since transitioned into product marketing in a B2B SaaS environment.

Ideal Persona & Candidate Profile

The ideal candidate has 3-5 years of experience in Audit and Assurance (at least at a Senior Audit Associate or Audit Manager level).

You've likely made the shift from Audit and Assurance into product marketing or a related field within a B2B SaaS company, ideally serving the audit or accounting industry.

However, we welcome candidates with experience in other types of accounting software (such as internal audit software, ERP, or similar accounting-related solutions) who bring robust product marketing expertise and a strong foundation in accounting-related content.

Contact :

Chengeer Lee - Principal Talent Acquisition Partner & Coach

A Quick Message from your TA partner :

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What you will do :

• Product Marketing Expertise : Leverage product marketing skills to understand the needs of the audit and accounting industry, crafting messaging and positioning strategies that effectively communicate the value of Caseware solutions.
• Client-Centric Focus : Develop messaging that addresses industry pain points and highlights meaningful product features and benefits.

Engage with clients directly through service initiatives and customer support efforts to strengthen relationships.

• Strategic Collaboration : Work closely with internal teams, including sales, product, and marketing, to align product messaging with customer needs and ensure cohesive marketing strategies.
• Content Creation & Positioning : Drive content development and market positioning strategies for Caseware's portfolio.

Lead client-facing engagements and act as a subject matter expert across presentations and promotional efforts.

Presentation Skills : Represent Caseware confidently at conferences, webinars, and client meetings, communicating product messaging and industry insights clearly and effectively.

What you will bring :

• Audit & Assurance Background : 3-5 years of experience in audit and assurance, with a strong grasp of audit standards and processes (minimum of Senior Audit Associate or Audit Manager level).
• Product Marketing Experience : Prior experience in product marketing or a related marketing role within a B2B SaaS organization.

Candidates with backgrounds in product management, growth marketing, or similar functions focused on audit / accounting or ERP software are encouraged to apply.

• Technical Communication : Proficiency in translating technical product details into customer-focused messaging.
• Collaboration : Demonstrated experience working with cross-functional teams, including product, sales, and marketing.
• Communication : Strong written and verbal communication skills, with an ability to engage diverse audiences

What's in it for you :

Strategic Product Influence : Shape how thousands of audit and accounting professionals around the world understand and use Caseware solutions.

Your expertise will define our product's position in the market and help set the standard for industry messaging.

Thought Leadership : Take on a prominent industry role, representing Caseware at major conferences, webinars, and client events.

Build your reputation as a thought leader and actively participate in advancing audit and accounting standards.

High-Impact Collaboration : Work with senior executives and cross-functional teams to create clear, impactful product messaging.

You'll guide how we connect product features to real-world client needs, ensuring a cohesive and resonant go-to-market strategy.

• Creative Messaging : Use your creativity to turn technical details into compelling narratives that engage clients and build lasting relationships.
• Professional Growth : Caseware encourages a culture of innovation and continuous learning. You'll enjoy the autonomy to lead new initiatives, shape product direction, and influence Caseware's market position as part of a supportive team.
• Competitive Rewards : We offer a comprehensive benefits package, competitive salary, and a balanced work-life environment, with ongoing opportunities for career growth and professional development.

Interview Process :

• Round 1 : Initial interview with Brian Heath, VP of Marketing , assessing your industry background, product marketing skills, and overall experience.
• Round 2 : Interview with a product leader, either Kyle Silverman - Head of Ecosystem or Ryan Blackburn - Head of US Solutions , focusing on technical understanding and cross-functional alignment.
• Round 3 : Panel interview with Natasha Persad, Director of Growth Marketing , and Tina Zappulla, Director of Brand Marketing , to assess collaboration and communication skills.
• Final Round : 30-minute interview with Davis Jackson, Chief Commercial Officer , for final assessment.

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