SHOPPER & CUSTOMER MARKETING EXECUTIVE
About the role :
Asegurar la ejecución, seguimiento y retroalimentación de los planes de trade, movilizando a los diferentes actores y generando Insights a partir del entendimiento del canal a cargo.
What you will do :
- Analizar, crear y proponer planes de accion a partrir de las oportunidades identificadas en el trabajo de campo, comportamiento de la ventaa, diferentes fuentes de informacion ( nielsen, meiko, pos, evacuacion, colocacion, inventarios) para estar, estar bien y rotar.
- Comunica, realiza seguimiento y retroalimenta los planes estrategios y tacticos de shopper y customer en la regional para cada una de las UEN en el canal a cargo
- Ejecutar las capacitaciones : Realizar el proceso de capacitación y seguimiento hacia el equipo multimarca y mono marca de ejecución (FV interna, FV externa, equipo de V&M y demás actores del canal) , estrategia de marca, atributos de productos, modelo ejecucion choca esos 5, foto de exito, modelo actuacion comercial, hacia los canales a cargo.
- Control de Recursos asignados : Asegurar la mejor asignación y seguimiento a los recursos asignados
Who you are :
- Profesional en Mercadeo, Administración de Empresas, Ingeniería Administrativa, Ingeniero Industrial, Administración de Negocios o Negocios Internacionales con Especialización en Mercadeo o Ventas (preferiblemente).
- Mínimo 3 años en cargos similares con conocimientos técnicos y competencias definidas en Shopper Marketing - Trade Marketing - Gestión Punto de Venta.
Inglés B1 (no excluyente)
Preferiblemente que tenga vehiculo y que conozca la zona.
What We Can Offer You
Somos una Compañía Multinacional Sueca, líder global en soluciones para mejorar el bienestar de las personas en Higiene y Salud.
Estamos orientados a obtener resultados superiores, dentro de una cultura de cuidado por las personas, liderazgo y colaboración.
En nuestra Compañía creemos que cada carrera es tan única como la persona y que los colaboradores pueden alcanzar su máximo potencial en una cultura ganadora, motivada por un propósito poderoso.
Ofrecemos un ambiente de trabajo colaborativo y solidario, Empoderamiento, Impacto del trabajo, Trabajar con un propósito poderoso, Aprendizaje y desarrollo individual, Salud y seguridad, Responsabilidad social e Innovación.
Location
Bogota, Colombia
Together, we are improving lives, every day.
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place.
With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.
Shopper & Customer Marketing Executive
SHOPPER & CUSTOMER MARKETING EXECUTIVE. Mínimo 3 años en cargos similares con conocimientos técnicos y competencias definidas en Shopper Marketing - Trade Marketing - Gestión Punto de Venta. Comunica, realiza seguimiento y retroalimenta los planes estrategios y tacticos de shopper y customer en la r...
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