Home Care Sales & Marketing Director

Home Instead Home Care Sales & Marketing Director

Home Instead is growing again and looking to expand the care management team. The leading in- home care provider in the world is hiring a Home Care Sales and Marketing Director for Knoxville, TN.

Home Instead culture is based on strong core values, dignity, and respect. If you are excited to use your talents and skills in a way that will truly make a difference in the Knoxville Tennessee healthcare market, then we are excited to meet you!

We are seeking someone who enjoys building relationships with referrers and families from within their community. We have a fantastic toolbox of resources that make education in the community fun and easy.

Primary Responsibilities (including, but not limited to) :

• Attend community events, fairs, and gatherings to represent Home Instead.
• Act as the face of the brand, engaging with community members and establishing a positive presence.
• Cultivate and maintain relationships with referral providers, including healthcare professionals, social service agencies, and other relevant organizations.
• Establish partnerships and collaborations that enhance the organization's visibility and impact.
• Ensure consistent and positive representation of the organization's brand at all community engagements.
• Distribute promotional materials, brochures, and information to raise awareness of our services.
• Gather and analyze impressions and feedback from community members, referral providers, and event attendees.
• Provide regular reports on community sentiments and perceptions to inform strategic decision-making.
• Meet with the owner weekly to discuss opportunities, referrals status, activities, etc.
• Document impressions / contacts / feedback thru Salesforce system
• Plan and coordinate organization-sponsored events to engage the community.
• Collaborate with internal teams to ensure seamless execution of events and initiatives.
• Identify all local influence centers (hospitals, nursing homes, assisted living with rehabilitation or respite care, doctor’s offices and other health providers) to determine lead sources.
• Actively participate in local business and community networking groups.
• Identify and pursue opportunities to expand the organization's network and influence.

Education / Experience Requirements :

• Proven experience in community engagement, event management, or a related role.
• Excellent interpersonal and communication skills.
• Experience with PowerPoint
• Ability to represent the brand professionally and build positive relationships.
• Strong organizational and project management skills.
• Enthusiastic and self-motivated with a passion for community involvement.
• Flexibility to attend events.

Benefits :

• Competitive salary and performance- based incentives
• Opportunities for professional development and growth
• Positive and inclusive work culture
• Contribution to making a meaningful impact in the community

Apply Today!

Are you ready to start this exciting journey? Apply now and become a pivotal part of success story.

Email your resume to

Home Instead provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

In addition to federal law requirements, Home Instead complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company conducts business.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Job Type : Full Time

This job is :

Open to applicants who do not have a college diploma.

Each Home Instead office is independently owned and operated franchise of Home Instead Inc., an Honor Company