Pinnacle Fertility is the nation's fastest-growing physician-centric fertility care platform, supporting more than 25 high-performing fertility clinics and comprehensive fertility service providers nationwide.
Under a united mission of fulfilling dreams by building families, Pinnacle clinics offer innovative technology and processes, compassionate patient care, and comprehensive fertility treatment services, ensuring families receive a high-touch experience on their path to parenthood.
We are seeking a dynamic and assertive Paid Advertising and Digital Lead Generation Marketing Manager to join our team. This individual will be responsible for driving new patient volume through strategic paid advertising and lead generation efforts, optimizing campaign performance, and managing relationships with external agencies, clients, and vendors.
We are seeking a Paid Advertising and Digital Lead Generation Marketing Manager to join our dedicated team at Pinnacle Fertility in Scottsdale, AZ.
This is a full-time onsite position.
RESPONSIBILITIES :
Develop, execute, and optimize paid advertising strategies across multiple platforms.Manage relationships with advertising agencies, ensuring deliverables align with Pinnacle’s goals and deadlines are met.
Drive lead generation and conversion efforts, with a strong focus on inbound volume for our call center.Analyze performance metrics (CPL, CPA, ROI) and adjust strategies to maximize efficiency.
Collaborate with national clinics to tailor marketing strategies to their specific needs.Integrate paid advertising efforts with SEO strategies, ensuring comprehensive campaign effectiveness.
Utilize your technical expertise to connect source tracking from campaigns to conversions.Perform any additional tasks as needed to support the marketing and lead generation efforts.POSITION REQUIREMENTS
Minimum of 5 years of experience in paid digital advertising with a proven track record of successful campaigns.Strong sales mindset with a focus on achieving KPIs and driving conversions.
Experience in back-end coding, form fills, and detailed data analysis.Prior experience working in a digital marketing agency is preferred.
Proficiency in Google Analytics; Google Sales and Advertising certifications are a plus
COMPENSATION & BENEFITS
Final compensation offers will be determined based on factors such as years of experience, skills, and qualifications. In addition to competitive compensation, we offer a comprehensive benefits package, including healthcare, dental, life, and vision insurance.
Other benefits include generous paid time off (PTO), paid holidays, and a retirement savings program. Further details regarding salary and benefits will be provided during the interview process.
DIVERSITY & INCLUSIVITY
At our company, we serve everyone, regardless of gender, sexual orientation, race, ethnicity, or religion. Just as we acknowledge and value the diversity of our patients, we also actively celebrate diversity within our organization.
We are an equal-opportunity employer, and we are committed to a safe and inclusive work environment for all. We recognize that diversity among our team allows us to not only more effectively serve our patients, but also to advance innovation and opportunity within our field.
We encourage qualified applicants of every background, ability, and life experience to apply to our employment opportunities.
Paid Advertising and Digital Lead Generation Marketing Manager
We are seeking a dynamic and assertive Paid Advertising and Digital Lead Generation Marketing Manager to join our team. We are seeking a Paid Advertising and Digital Lead Generation Marketing Manager to join our dedicated team at Pinnacle Fertility in Scottsdale, AZ. This individual will be responsi...
Senior Business Manager Digital Marketing
A company is looking for a Senior Business Manager, Digital Growth Marketing. ...
Cfo Digital Finance & Retail Transformation Sr. Manager
Accenture is a leading global professional services company that helps the worlds leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen servicescreating tangible value at speed and scale. In Strateg...
Project Manager - Advanced Generation Services - Hybrid Job Details | Black & Veatch Family Of Companies
Our Sustainable Generation solutions serve our clients to provide study level to full-scale EPC execution for sustainable power generation solutions such as Hydroelectric, Hydrogen and Natural Gas, Bio and Waste, Nuclear, and other thermal technologies. As a Project Manager you are the execution hub...
Associate Omni Program Manager – Shipping & Digital Fulfillment
Digital team associates focus on delivering initiatives that help our pet parents find and discover products, bring enterprise priorities to life digitally, design new user experiences, build new features and capabilities, and manage key omni-channel programs. We work to showcase our brand digitally...
Demand Generation Marketing Manager - Symmetry
Hands-on experience working across different digital marketing disciplines, including account-based marketing, email marketing, event and partnership marketing, CRO, SEO, paid ads, lead generation, and more. We are building a full-stack enterprise marketing team, including demand generation, product...
Enterprise Sales & Marketing Manager
Utilize internal and brand-based systems for appropriately responding to leads, directing leads to the most efficient booking systems, tracking status of leads, and reassigning leads as appropriate;. Handle average size leads with meeting space and guest room needs to include leads with varies rooms...
Marketing Manager - Intellectual Property and Technology
Under the direction of the Senior Marketing Manager, the Marketing Manager will work closely with practice group leaders, firm attorneys and other marketing team members to support all business development and marketing activities for the Intellectual Property and Technology practice on a national b...
Digital Marketing Manager - Remote
Were expanding and seekingenthusiastic professionals with experience as a Digital MarketingManager ready to leverage their marketing and leadership skills ina selfdirected capacity. Planand execute marketing campaigns to drive lead generation andproduct promotion. Our cuttingedge onlinecourses and t...
Engineering Project Lead & Release Manager
As a Project Lead and Release Manager on the Rescue 21 program, you will work closely with a diverse engineering team, the program management office, as well as our call center and field support representatives to ensure timely and cost-effective completion of all projects and tasks. Ability to unde...