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Email Marketing Strategist

Fidelitas
San Diego, CA, US
Full-time

As an Email Marketing Strategist at Fidelitas, you will play a crucial role in developing and executing strategies to enhance customer retention and maximize the lifetime value of our client base, primarily through email and SMS marketing.

This is a hybrid role, offering the flexibility of both remote and in-office work, allowing you to thrive in a dynamic and results-oriented environment.

Responsibilities :

  • Create and implement effective retention marketing strategies to increase customer loyalty and reduce churn
  • Utilize data-driven insights to identify trends, customer behaviors, and opportunities for improvement in retention efforts
  • Plan and execute targeted retention campaigns across email and SMS channels
  • Develop and refine customer segmentation strategies to tailor retention efforts to specific audience groups
  • Establish a feedback loop with customers to gather insights, understand pain points, and continuously improve retention initiatives
  • Work closely with cross-functional teams, including our paid media, organic social, web, and account management teams to align retention efforts with overall business objectives
  • Provide regular reports on key retention metrics and campaign performance, and use findings to iterate and optimize strategies

Requirements :

  • 1+ years of Klaviyo or Sendlane experience
  • 2+ years of experience in retention marketing, preferably in a digital marketing agency or e-commerce environment
  • Strong understanding of retention marketing tactics, including email marketing, loyalty programs, SMS, and customer segmentation
  • Proven track record of developing and executing successful retention campaigns that drive revenue growth and increase customer loyalty
  • Excellent analytical skills and proficiency in data analysis tools such as Google Analytics and Excel
  • Strong written and verbal communication skills and the ability to collaborate effectively with cross-functional teams

This is a full-time position based in our downtown San Diego office. We offer a competitive salary, comprehensive benefits package, and a dynamic and supportive work environment.

If you are passionate about driving customer retention and loyalty through creative and data-driven marketing strategies, we'd love to get to know you!

4 days ago
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