Paid Media Specialist
Location : New York, New York
Company Overview :
At Morilee, we believe in the power of storytelling and digital innovation to connect with our audience and create memorable experiences.
We are a dynamic and forward-thinking company in the bridal and special occasion wear industry looking for a talented Paid Media Specialist to join our marketing team.
Job Description :
We are seeking an analytical and results-driven Paid Media Specialist to develop and manage a variety of paid media campaigns across Google, Meta and Pinterest advertising platforms.
This role requires a blend of creativity, analytical thinking, and technical skills. You will be responsible for building, managing, and optimizing campaigns that drive brand awareness and conversion to support our Omnichannel marketing objectives.
Key Responsibilities :
- Build, manage and optimize PPC campaigns across Google Ads, Meta Ads and Pinterest Ads platforms.
- Work collaboratively with the marketing team to align paid media campaign strategies, targeting and creative with overall brand strategy and performance objectives.
- Analyze campaign performance using digital analytics, and report on results to key stakeholders.
- Implement A / B testing throughout campaigns for CTR and CVR optimization.
- Handle multiple projects simultaneously with excellent organizational skills.
Qualifications :
- Proven hands-on experience managing digital advertising campaigns via Google Ads, Meta Ads and Pinterest Ads within an Omnichannel digital marketing program.
- Demonstrated ability to improve KPIs including CTR, CPC, Micro- and Macro- Conversions, Conversion Rates and CPAs via PPC campaigns.
- Google Ads certified; Google Analytics certified; Meta certified.
- Analytical mindset with an ability to interpret and communicate digital data.
- Ability to work both independently and in a team environment.
- Bachelor’s degree in Business, Marketing, Communications, or related field is preferred.
How to Apply :
Please send your resume, cover letter, and a portfolio of your work to careers@morilee.com. The subject line should read Application for Paid Media Specialist .
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