Bethel Farms is looking for a Marketing Manager to join their team in Sarasota, FL. This position will be reporting to the Vice President of Sales & Marketing.
At Bethel Farms, we cultivate a supportive, collaborative, family-like culture that motivates our team members to give their best and realize their full potential.
New ideas and an innovative spirit are welcomed and appreciated. Our relationships are built on trust, mutual respect, open communication, and a shared sense of purpose.
We value our team members for their unique strengths and contributions and the integral role they each play in the overall success of our business.
The Marketing Manager will guide Bethel Farms marketing team across the company, offering support to our expanding portfolio of brands.
This pivotal role is designed for a dynamic, strategic thinker with a knack for multi-channel marketing, who is adept at driving sales through innovative marketing strategies.
Key Responsibilities :
Strategic Marketing Management
o Plan, develop, and execute comprehensive marketing strategies across multiple channels to enhance sales performance and brand visibility.
o Coordinate the production of all marketing collateral and financial documents related to advertising campaigns, including budgets, estimates, and contracts.
Digital Marketing and SEO
o Oversee the management of all corporate social media accounts and websites, ensuring engaging content that aligns with our brand's values and market goals.
o Implement and refine search engine optimization strategies to increase online presence and lead conversion rates.
o Compile and analyze monthly reports on social media engagement and PPC campaign performance, delivering strategic insights and actionable recommendations to optimize reach and conversion rates.
Market Research and Analysis
o Continuously research industry trends and new marketing opportunities to stay ahead of the competitive curve.
o Analyze customer feedback and campaign performance data to guide future marketing strategies.
o Stay at the forefront of innovative marketing trends, actively seeking and introducing cutting-edge strategies to maintain our competitive edge.
Collaboration and Communication
o Act as the primary liaison between advertising agencies, marketing staff, and external partners to ensure cohesive branding and marketing efforts.
o Negotiate with ad agencies, vendors, and other external partners to secure optimal terms and advance our marketing objectives.
Campaign Management and Troubleshooting
o Address and resolve any issues that arise during the implementation of marketing campaigns, ensuring they run smoothly and effectively.
o Brainstorm innovative ideas for new marketing campaigns and tactics to reach target audiences more effectively.
Other related duties will be assigned.
Requirements
o Bachelor's degree in Marketing, Business Administration, or a related field.
o Proven experience (5+ years) in marketing management, preferably in a similar industry.
o Strong understanding of digital marketing tools, including SEO, social media platforms, and content management systems.
o Excellent communication, negotiation, and interpersonal skills.
o Ability to manage multiple projects simultaneously while maintaining strict attention to detail.
o Creative thinker with a results-driven approach to marketing challenges.
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