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New Media & Marketing Manager - DCar (Third-party Contractor)

Bytedance
Los Angeles, California, US
Full-time

Responsibilities

Have you got what it takes to succeed The following information should be read carefully by all candidates.

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok and Helo as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join Us

Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.

Together, we inspire creativity and enrich life - a mission we aim towards achieving every day.

To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo?

Never. Courage? Always.

At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve.

Join us.

About The Team

DCar is an all-in-one automotive information, transaction, and service platform, providing users with authentic and professional car content as well as convenient and trusted purchasing services.

Established in August 2017, DCar's mission is 'Enjoying Cars, Driving Technological Advancements in the Industry,' striving to become the most trusted platform for automotive information, transactions, and services.

As of 2023, DCar's mobile platform has over 8 million daily active users (DAU), with more than 6.34 million automotive content creators and a user base of 498 million car enthusiasts.

Responsibilities :

  • Responsible for the US and localization of Chinese automotive content, including but not limited to the original account of Knowing DCar
  • Daily planning and execution of offline activities, such as 'Chinese car exhibition', 'track day', etc.
  • Coordinate the online communication of DCar on various platforms in the US and be responsible for the communication effect

Qualifications

Minimum Qualifications :

  • Familiar with US culture and understand user preferences
  • Proficient in using media production software, such as Photoshop and Final Cut Pro
  • Able to independently complete content localization operations
  • Successful experience in planning and executing online and offline marketing communication projects
  • Fluency in Chinese and English. English will be used as the primary language for work, while Chinese will be used for market-specific communications

Preferred Qualifications

  • Bachelor's Degree from any major
  • At least 3 years of working experience automotive marketing related
  • Data driven, good communication, team player, comfortable working in a fast-paced and dynamic environment

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10 days ago
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