Digital Media Supervisor (hybrid option)
Independent media agency in NYC is seeking a strong Digital Media Supervisor with solid performance media expertise to join its team.
This Media Supervisor will be client facing, focus on developing / leading strategy, and manage a team of direct reports handling execution (previous management and strategy experience required).
The role will focus in digital and candidates must have solid foundation in and proven ability to plan, execute and analyze digital campaigns inclusive of paid social, paid search and programmatic.
As a rapidly growing agency, they truly offer an employee-centric working environment, with a proven track record of allowing for continued growth and career advancement from within, as well as many benefits unique to their agency.
Responsibilities :
- Lead and manage day-to-day stewardship of the client business
- Drive development of media plan recommendations that comprise both tactical and high impact / custom activations to meet clients’ goals
- Lead and manage reporting analysis, inclusive of key insights / takeaways and optimization recommendations, based on campaign performance
- Manage and nurture development of Associate Media Planner(s), Sr. Planner(s) / Planner(s), guiding these individuals through the fundamentals of the planning process (inclusive of developing high level strategies, partner RFP / evaluation, negotiation, tactical plan development & execution, reporting & insights, optimization, billing, etc.)
Skills required for this position :
- Knowledge of 360 cross-functional media inclusive of Digital media (including Search, Social, Video, Content, Display)
- Proven ability to develop high level strategies that include implementation of new, innovative ideas that deliver results according to objectives from awareness to lead gen
- Ability to analyze Digital activity and report on key performance indicators (KPIs) and metrics across variety of tactics inclusive but not limited to the following : Develop of measurement framework as part of strategy roadmap Support in development of performance reporting templates that tie to measurement framework Provide oversight on campaign performance reports and collaboratively share results across teams to ensure constant program evolution
- Develop team member frameworks to ensure each are meeting milestones for continued growth
- Adept in all tools including Google Analytics, DoubleClick / DFA, MOAT / IAS, Google Data Studio, Prisma, Spectra
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