Our client is seeking an Email Marketing Specialist to drive customer engagement email campaign execution.
The Email Marketing Specialist will implement and execute global email campaigns across various geographies and languages.
Our ideal candidate has technical expertise with Marketo and demonstrated experience / success within the email channel.
Key Responsibilities
Marketo Campaign Creation and Deployment The Email Marketing Specialist will work with Program Managers to build Marketo programs, email assets and landing pages.
They will QA campaigns and usher them through translations to ensure the timely launch of new email campaigns across the team.
- Maintain Email Campaign Health The Email Marketing Specialist will feel comfortable building and monitoring reports across active email campaigns to ensure they’re functioning properly and will feel comfortable deep-diving into issues affecting program health and deliverability.
- Establish Email Best Practices and Drive Consistency The Email Marketing Specialist will have visibility across email programs and will work to drive best practices and consistency within the team.
Additionally, this role will also serve as the liaison with AWS’ central Email Marketing Team to ensure alignment with AWS-wide standards and best practices.
Stakeholder Collaboration Collaborates with Program Managers, in-region Field Marketing teams, the Email Marketing Team, and other internal stakeholders to create customer obsessed experiences for AWS customers.
Basic Qualifications
- Demonstrated ability designing, building, and launching successful email engagement programs, preference towards lifecycle / nurture programs
- 2+ years of Marketo experience (with experience building drip and nurture email programs)
- Marketo Certified Expert
- Deep technical knowledge of email best practices and a / b testing methodologies within Marketo
- Experience with Salesforce, Tableau, Vidyard, Excel a plus
Preferred Qualifications
- Comfortable and motivated working in a fast-paced, collaborative environment, with the ability to build relationships with field teams, agencies, and internal stakeholders.
- Problem-solver with strong analytical skills, strategic thinking, operational acumen
- Outstanding communication skills written and verbal
- Highly organized and detail-oriented
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