Marketing Manager

About the Bismarck Larks

The Bismarck Larks joined the Northwoods League (NWL) in 2017. The NWL is the largest organized baseball league in the world with 26 teams, drawing more fans than any league of its kind.

The NWL provides top college players from North America and beyond a summer collegiate baseball experience. More than 340 Northwoods League players have advanced to Major League Baseball in the NWL’s 31-year history.

To learn more about the Bismarck Larks, visit www.larksbaseball.com

The Position

The Bismarck Larks are seeking a Marketing Manager in Bismarck, North Dakota, to lead, support, and grow our marketing efforts across various departments, including tickets, sponsorships, merchandise, and fan experience.

We are looking for a highly motivated, coachable, creative, and professional individual who is passionate about creating and developing engaging marketing plans, content strategy, and media that will drive sales and extend the Bismarck Larks brand and mission of using FUN to make a difference.

As the Marketing Manager, you will lead the content and marketing strategy, develop creative content through videos, graphics, and writing, and manage the content publishing platforms across the website, social media, and other marketing avenues.

You’ll work closely with all internal departments to build marketing plans and develop storytelling content to accomplish department and team goals.

The marketing manager will assist with budget planning and ensuring advertising spending stays within budget. Candidates should have a proven track record in the marketing industry to help drive opportunities, efficiencies, and creative strategies.

Roles and Responsibilities

• Marketing Campaigns
• Oversee and organize marketing and advertising campaigns from strategy to execution by working closely with internal departments, including but not limited to tickets, sponsorships, merchandise, events, and operations
• Engage and expand the fan base by executing consumer promotions, event planning, and facilitating the creation of persuasive marketing materials
• Communicate with partners to schedule advertising expenses including but not limited to tv commercials, radio commercials, billboards, and other outlets.
• Website / Mobile App
• Oversee, manage, and update the team website and mobile app
• Email Newsletter / Text & Push Notifications
• Oversee the team email newsletter, text automation, and push notifications. Ensure all databases are organized and up to date and communications are sent on time and accurately.
• Social Content
• Publish daily across team platforms, including but not limited to Facebook, Instagram, X, TikTok, LinkedIn, and new emerging platforms
• Respond promptly to direct messages sent to team accounts and communicate with teammates to relay information, answer questions, and provide customer service
• Brand Consistency
• Develop and write messaging consistent with brand voice and ensure messaging and strategy are targeted to various audiences and executed across multiple channels.
• Work closely with VP of Creative Services to ensure all marketing elements are cohesive and that all outward-facing marketing elements meet brand guidelines
• Content Development
• Create, develop, and deliver engaging content through the use of graphics, photos, videos, stories, etc., that makes fans laugh, smile, cry, and ultimately uses FUN to make a difference in fan’s lives
• Assist with designing marketing materials, including but not limited to social graphics, mailers, flyers, tickets, billboards, etc.
• Understand competitive trends in the sport, entertainment, and event industry, maximize brand awareness through current and new strategies
• Write program stories, press releases, and media advisories, and pitch potential story ideas to local media outlets
• Reporting and Budgeting
• Measure and review analytics for content and marketing campaigns through Google Analytics, URL trackers, and other analytics tools
• Provide reporting updates in team meetings on paid and organic marketing efforts, identify insights, and implement changes to improve campaign results
• Oversee and manage all media and marketing inventory and budgets
• Additional Responsibilities
• Serve as the point of contact and provide fans with exceptional customer service about merchandise questions sent via email and direct messages
• Oversee and maintain relationships with Bismarck-Mandan and statewide media members and contracts
• Assist with the team's NWL broadcast during each home game on ESPN+, NWL+ and the NWL FAST Channel
• Lead a marketing team and seasonal interns that liaises with all internal departments to support departmental goals, projects, and overall team objectives
• Represent the team at various team events and participate in other outside, community events and mascot appearances, as defined by the team

General Team Responsibilities

• Game and Team Event Availability : Expected to be available for all Bismarck Larks home games and team events; this includes weekends and holidays.
• Funatix Event Availability : Expected to be available for all Funatix Events, including but not limited to the Mandan Rodeo Days, Bismarck Marathon, company picnics, festivals, etc.

A full event list will be provided. This includes weekends and holidays.

• Game Day and Event Hours : Expected to be available from mid-to-late morning through the end of the game or event. The schedule will be decided by the direct supervisor on a homestand and event basis.
• Non-Game Day / Event Hours : Expected to attend office hours of 8 AM-5 PM each weekday during season and out-of-season.
• Other General Team Responsibilities May Include :
• Cleaning and organizing the press box and other ballpark areas.
• Assist with ballpark set-up and tear-down before-the-season, after-the-season and during each homestand
• Assist with event set-up and tear-down at team events
• Help maintain ballpark cleanliness
• All other duties as assigned

Knowledge, Skills, and Abilities

• 2-3 years marketing experience preferred
• Proficient in Adobe Creative Suite (Premiere, InDesign, Illustrator and Photoshop)
• Experience with Google Analytics preferred, but not required
• Experience with WordPress or other web-based applications preferred, but not required
• Strong marketing and content strategy development
• Strong written and verbal communication skills
• Strong organizational and time management skills
• Polished presentation skills and strong attention to detail, with an ability to think and react to situations quickly and confidently
• Assertive, persistent, and results oriented
• Ability to manage people, interns and gameday staff.
• Ability to meet deadlines, prioritize and think strategically
• Ability to handle multiple tasks and work in a fast-paced environment
• The ability to work extended hours upwards of 14 hours and lift 30-50 lbs
• Enthusiastic team player with strong leadership skills
• Must be a self-starter with a desire to work hard and have a positive can do attitude
• Uphold our core values : Best, Uplift, Nerve, Teamwork. These core values set the tone in everything we do, help us succeed on and off the field, make a difference in the community and provide the best experience in sports.

It is important that the person in the position commits themselves to these core values.

Uphold our service vision : Happy People Making People Happy. We want people who love what they do, who find joy in making others laugh or smile, who want to use fun and happiness to make a difference in the lives of coworkers, clients and fans.

Reports To : President

Benefits & Compensation

• Annual salary
• Commission structure
• Health benefits
• Matching 401k program
• Team Gym Membership
• Unlimited PTO Requests*
• Vacation days are awarded at the discretion of the General Manager with no maximum number of days allowed per calendar year.

All vacation requests are to be received at least two weeks prior to needed time off. Vacation time is discouraged from April 1- September 1 due to in-season responsibilities.

In the case of illness please provide notice to the General Manager as early as able.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.