Paid Search International Specialist - Hybrid/Seattle, WA or MIami, FL

Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey.

We’re looking for an amazing Specialist, Paid Search International to fill this hybrid role that can be based in Seattle, WA or Miami, FL.

You’ll play a critical role supporting the Paid Search Manager in driving the activation strategy for Holland America and Seabourn in the Australia and UK markets.

You’ll manage, maintain, and optimize in-market media to deliver business results that achieve optimal traffic and acquisition volumes.

You’ll also collaboratively share search knowledge to improve day-to-day insights and outcomes across Holland America and Seabourn Marketing and e-commerce globally.

champions Google Ads and Bing Ads best practices, tests, and improvements. Here’s a summary of what Holland America Line is looking for in its Specialist, Paid Search International. Is this you?

Responsibilities

• Lead day-to-day in-platform campaign management and optimizations including keyword management and identifying new opportunities, and budget pacing.
• Support the paid search manager with the set up and manage search campaign builds aligned to media plan, strategy, and promotions.
• Regularly monitor and improve ad performance based on relevancy, ad copy, images, site links, extensions, A / B tests, and landing pages.
• Communicate search performance and budget pacing to the search manager and team to make changes based on performance within week / month.
• Regularly perform Site Query Reports (SQRs) and adjust keywords accordingly.
• Provide opportunities to the search manager, media team, and international marketing managers with competitive considerations, investment opportunities, and consumer trends.
• Assist in the monthly / quarterly reporting of search KPIs and metrics for optimization and learning opportunities.
• Develop an international paid search playbook with the search manager and Digital / eCommerce team.
• Setup tests & learns in coordination with digital and eCommerce teams.
• Partner with the web team and Google / MSFT teams on campaign tracking to identify opportunities to influence optimizations.
• Collaborate across paid media team to share trends, themes and insights to potentially benefit other channels.

Requirements

• 3-5 years of experience in activating, managing, and optimizing paid search campaigns internationally.
• Demonstrated critical thinking and problem solving.
• Excellent understanding of campaign setup, optimization, and reporting on search campaign platforms.
• Superior analytical skills.
• Excellent communication skills.
• Excellent knowledge of search planning fundamentals ., reach, frequency, channels, formats, etc.
• Ability to work well with individuals at various levels in various departments within the company and with specific external resources.
• Excellent attention to detail and facility in working with numbers.
• Prior international (English-speaking) experience a plus.
• Proficiency in using search campaign platforms including Google and Bing Ads and Search Ads 360.
• Experience with 3rd party bid management platforms.
• Must be legally authorized to work in the United States. Holland America is unable to sponsor or take over sponsorship of employment visas at this time (., H-1B status).

Please note that this is a hybrid position and can be based in Seattle, WA or Miami, FL.

What You Can Expect

• Cruise and Travel Privileges for You and Your Family
• Health Benefits
• 401(k)
• Employee Stock Purchase Plan
• Training & Professional Development
• Tuition & Professional Certification Reimbursement
• Rewards & Incentives
• Base Salary Range : $54,200.00-$73,200.00. The range is applicable for the labor market where the role is intended to be hired.

Final base salary is directly related to each candidates' qualifications and experience uniquely.

Our Culture Stronger Together

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees.

Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at :

Holland America Line is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Americans with Disabilities Act (ADA)

Holland America Line will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws.

If you have a disability and require assistance in this application process, please contact