Primary Responsibilities
- Strategize, build and execute full funnel marketing activations for products and / or categories that lead to increased leads and meets revenue goals.
- Manage category specific vendors and preferred vendors to ensure all activities that are contractually agreed upon are executed.
Provide reporting on activities to demonstrate success of vendor funded tactics.
- Develop a comprehensive understanding of the market category (value proposition, pain points, size, growth, trends).
- Manage product positioning on ecommerce website- including keeping PDP up to date.
- Manage financial budget relevant for your category and products and work with marketing operations on ROI reporting.
Education and Experience :
- Bachelor's degree in Marketing, Economics or equivalent experience
- Minimum 3-5 years of experience in Category management, brand management, segment marketing
- and / or related field
- Basic computer skills and the ability to use computers and technology for information, and to access information necessary to complete the job.
- Ability to think strategically in order to translate market insights into actionable strategies that drive revenue and customer satisfaction within the targeted category.
- Strong understanding of product activation strategies and experience in executing successful marketing campaigns.
- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams and external stakeholders.
- Work in a matrix organization.
- Lead strategies.
- Work with multiple suppliers.
- Strong customer focus.
- Self-motivated and results-driven.
- Strong organizational skills and attention to detail.
- Ability to demonstrate 5 C Culture.
- Remote : While this position does not currently require relocation, candidates within a radius of our physical locations, including, but not be limited to Boca Raton, Itasca, and Austin, will be required to work in the office a minimum of two days a week beginning in August 2024.
Disclaimer : The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification and are not intended to be a complete list of all responsibilities, duties and skills required of associates so classified.
Other duties may be assigned.
Pay, Benefits & Work Schedule : The company offers competitive salaries, a benefits package, which includes a 401(k) and more, along with plenty of opportunity to move and grow within our organization!
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