Director of Social Media

Job Description

Glimpse of the Job

The Director of Social Media at Texas A&M University leads the university's social media strategy, overseeing the curation of content, engagement, and incident response on the primary social channels, while also guiding social governance and training across the institution.

The Director leads a team that is responsible for driving, tracking, and monitoring audience growth and engagement on a 24 / 7 basis, exercising broad discretion and judgment to respond on the university's behalf, and positions the institution to both preserve and elevate its reputation with existing and new target audiences, in Texas and beyond.

What to do

Apply! Take the first step towards an exciting career! A cover letter, resume, and portfolio of social media content will assist in the review of your application materials.

You can upload them during the application process at CV / Resume.

Salary : Commensurate based on hire's experience

Position Details : Employee will supervise Student interns, Communications Specialist, and Social Media and Communications Manager

Qualifications

Required Education and Experience :

Bachelor’s degree in marketing, communications, or business management or equivalent combination or education and experience

Ten years of communications and / or marketing experience

Preferred Qualifications :

Minimum three years of experience directing and managing an institutional social media team and presence with significant engagement and followership

Experience in higher education, social media leadership-role preferred

Knowledge, Skills and Abilities :

Demonstrated ability to grow social media following, affinity, and engagement, particularly outside of traditional student, in-state, and alumni audiences

Demonstrated ability to specifically help craft and implement strategies that grow an organization’s following and engagement on YouTube;

collaborate to tailor, curate, and execute emotive video storytelling across other social media platforms including Facebook and Instagram

Demonstrated experience managing and executing across multiple digital communications and marketing channels and media; highly developed skills in communications writing and editing, and video concepting and production

Highly collaborative style with experience developing and implementing communications strategies successfully; background that demonstrates relationship-building, consensus-building, flexibility, and managing through influencing

Evidence of high-energy leadership style with a track record for leading both strategic and tactical communications efforts

Demonstrated computer competency with common and specialized production software suites, including social media monitoring and tracking suites (Sprout Social, Sprinklr, Brandwatch, RivalIQ, etc.

and analytics reporting software

Demonstrated expert-level knowledge of individual social media platforms (including YouTube, Facebook, X, Instagram, Snapchat, LinkedIn, and Be Real)

Experience and working knowledge of paid social media advertising strategies and techniques across various social media platforms

Ability to provide quick turnaround and updates for multiple requests while maintaining strong reputation for high-quality work

Experience working in and / or with large-scale organizations which utilize processes to review and approve ideas and enterprise solutions to deliver services

Exhibit behavior that supports the mission, vision, and values of the University

Communicate and employ interpersonal actions that model high standards of professional, responsible, accountable, and ethical conduct

Willing and able to adjust to changing demands and shifting priorities

Essential Duties / Tasks

Strategy - Serve as the lead manager and strategist for the university's social media platforms. Lead team that crafts and executes a comprehensive social editorial calendar that reaches target audiences, achieves brand message balance, drives marketing and promotional campaigns, and advances the university's strategic priorities.

Craft, review, edit, and recommend promotional and informational campaigns, social media posts, and other marketing and communications products (including, but not limited to videos, photos, visual elements, etc).

Ensure the compliance, integrity, high quality, and consistency of the university's voice, style, narrative, visual, and brand.

Optimize content plans for individual social platforms based on goals and audience / s.

Manage Team - Direct, manage, coach, and develop team and personnel. Hire, supervise, and train full-time social media personnel, students, freelance partners and third-party partners to provide services necessary to carry out business functions and fulfill responsibilities.

Coach team members to maximize creativity, productivity, transparency, effectiveness, and overall performance and results.

Focus team on a social media strategy, including YouTube, that helps propels Texas A&M’s national reputation and its permanent place in desired national conversations.

Monitor and Collaborate - Lead and guide social listening efforts; track trending daily news and topics of potential relevance, monitor university social channels, and respond / act on a 24 / 7 basis to ensure the university is positioned optimally.

Collaborate with Public and Media Relations teams and university leadership and recommend response strategies.

Analytics - Manage and support a data-driven and evidenced-based decision-support environment. Collaborate with data analytics team to collect, review, analyze, and evaluate data metrics and analytics to inform strategy and measure performance.

Thought Leadership - Serve as the institution's thought leader on social media strategy. Lead campus-wide social media governance and operations.

Advance policies, procedures, and best practices that improve social media strategy across campus. Cultivate and steward relationships with key stakeholders, build consensus to achieve successful outcomes, and promote a culture of transparency, collaboration, and creativity.

Professional Development - Further thought leadership on marketing and communications topics by staying abreast of emerging trends, developing professional contacts with colleagues, attending professional development engagements, and delivering presentations to inform, educate, and inspire.

Project Management - Collaborate with colleagues to bring social media campaigns, strategy, and activations into events and experiences.

Why Texas A&M University?

Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences.

Embracing varying opinions and perspectives strengthens our core values which are : Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.

We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration. Amenities associated with a major university, such as : sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you.

Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes. In addition, you have access to many benefits and perks, such as :

Health, dental, vision, life and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums

12-15 days of annual paid holidays

Up to eight hours of paid sick leave and at least eight hours of paid vacation each month

Automatic enrollment in the Teacher Retirement System of Texas

Free exercise programs and release time for health and wellness programs

All employees have access to free LinkedIn Learning training programs, webinars, and limited financial support to attend conferences, workshops, and more

Educational release time and tuition assistance for completing a degree while a Texas A&M employee