Affinity Care of Virginia -
Job Title / Position : Community Liaison
Reports To : Administrator
Job Description Summary
Responsible for aspects of organization marketing including, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, organizing sales and marketing events in the community, representing the organization at various community events.
Essential Job Functions / Responsibilities
- Conducts daily marketing activities including collaborating with the Administrator in establishment and implementation of marketing initiatives.
- Monitors allocation of resources according to budgetary limitations.
- Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
- Employs marketing and promotional initiatives to achieve budgetary volume projections.
- Establishes and maintains positive working relationships with current and potential referral and payer sources.
- Builds and monitors community, customer, and patient perceptions of Affinity Care of Virginia, LLC as a high-quality provider of services.
- Contributes to organizations strategic planning including identifying opportunities for additional or improved services to address customer needs.
- Maintains comprehensive working knowledge of Affinity Care of Virginia, LLC markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
- Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
- Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Affinity Care of Virginia, LLC.
- Monitors and reports cost effectiveness of marketing efforts.
The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job.
The incumbents may be requested to perform job-related tasks other than those stated in this description.
Position Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field preferred. Applicable work experience may be acceptable in lieu of degree at the discretion of the Administrator.
- At least three (3) years’ experience in health care marketing management preferably in hospice care operations.
- Ability to market aggressively and deal tactfully with customers and the community.
- Demonstrates good communications skills, negotiation skills, and public relations skills.
- Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
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