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Global Lifecycle Marketing Manager

VirtualVocations
Burbank, California, United States
Full-time

A company is looking for a Global Lifecycle Marketing Manager to drive the strategy and execution of digital lifecycle campaigns.

Key ResponsibilitiesDevelop and optimize lifecycle communications strategy to enhance customer engagementLead personalization efforts and collaborate with cross-functional teams to execute campaignsEstablish KPIs and reporting frameworks to measure campaign performance and effectivenessRequired Qualifications8+ years of experience in B2B marketing, with 3+ years in email or lifecycle marketingExperience in A / B testing and data-driven decision-makingProficiency in digital analytics for audience segmentation and engagementKnowledge of email best practices and customer database managementFamiliarity with GDPR, CANSPAM, and other regulatory guidelines

1 day ago
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