Performance Marketing Specialist

Performance Marketing Specialist

Who We Are

Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below.

Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA.

We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place.

With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.

About the Role

Essity is looking for an experienced Performance Marketing Specialist to contribute to the optimization of e-commerce marketing campaigns.

The Performance Marketing Specialist supports the activation and evaluation of multi-channel, multi-markets and / or multi-brand digital marketing campaigns to improve category performance.

The ideal candidate should live in the Philadelphia, PA metro area, as this is a hybrid role.

What You Will Do

Campaign Performance Monitoring : Utilize various analytical tools and methods to monitor and report on campaign performance.

Identify trends, anomalies, and opportunities for optimization.

Campaign Objective Definition : Collaborate with stakeholders to define campaign objectives, conversion goals, and key performance indicators (KPIs).

Align campaign strategies with overall business goals.

Tactical E-commerce Paid Media : Manage both onsite and offsite e-commerce paid media efforts. Optimize ad placements, bidding strategies, and targeting to maximize ROI.

Holistic Management : Take a top-down approach, analyzing data at the brand, category, product family, and SKU levels. Ensure consistency and alignment across all levels of the product hierarchy.

Actionable Insights : Support and drive actions related to conversion rate optimization, merchandising decisions, pricing strategies, portfolio, and assortment management.

Collaboration and Feedback : Work closely with brand managers, providing feedback and actionable recommendations. Continuously improve campaign performance based on insights.

Who You Are

Bachelor’s degree in Marketing, Business, or a related field.

Proficiency in analytical tools (e.g., Google Analytics, Adobe Analytics, etc.).

Strong Excel skills for data manipulation and reporting.

Excellent communication skills to convey insights and recommendations effectively.

Experience with e-commerce platforms (Amazon, Walmart, etc.) is preferred.

What We Can Offer You

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Compensation includes a competitive annual salary, annual incentive bonus / sales incentive, and a comprehensive benefits package.

Along with competitive pay, you will be eligible for the following benefits :

United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance

Wellness program provided through Rally

Healthcare and Dependent Care Flexible Spending Accounts (FSA)

401(k) with employer match and annual employer base contribution

Company paid Basic Life, AD&D, short-term and long-term disability insurance

Employee Assistance Program

PTO offering with Paid Holidays

Voluntary benefits including critical illness, hospital indemnity, and accident insurance

Employee discounts program

Scholarship program for children of Essity employees.

Essity is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees.

We value and encourage diversity and solicit applications from all qualified applicants.

If you require reasonable accommodation as part of the application process, please contact [email protected] .

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