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Senior Strategy Analyst

VirtualVocations
Saint Paul, Minnesota, United States
Full-time

A company is looking for a Senior Strategy Analyst to conduct data-driven analysis and develop audience targeting strategies.

Key ResponsibilitiesConduct customer segmentation and attribution analysis to optimize acquisition and retention strategiesCreate and refine target audience segments for streaming TV campaigns and collaborate with media and creative teamsUtilize advanced analytics to uncover insights from complex datasets and develop data visualization dashboardsRequired Qualifications3+ years in strategy, marketing analytics, or data science, preferably in performance marketing or advertisingProven expertise in Marketing Mix Modeling (MMM), econometrics, and Life Time Value (LTV) analysisProficiency in Python, R, or SQL for data analysisExpertise in Tableau, Power BI, or Google Data Studio for data visualizationAdvanced Excel skills for data manipulation and modeling

14 hours ago
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