Assistant Manager, Customer Marketing

About us

KnitWell Group, a specialty retail operating company, comprises some of the most iconic brands in America Ann Taylor, LOFT, Lane Bryant, and Talbots.

Individually, our brands are unique and strong. Together, we are powerful.Our common thread is our commitment to create exceptional products, provide memorable experiences, and achieve superior results.

Our associates are innovators who thrive through collaboration and are dedicated to excellence. At the heart of it all are the customers we serve.

We are dedicated to creating fashion that not only looks good but also makes our customers feel good.

About the role

The Assistant Manager of Customer Marketing will be responsible for the tactical execution and optimization of all customer retention channels across Email, SMS and Direct Mail.

This is a highly visible, fast-paced, hands-on role, as these channels touch senior members in the organization. Strong attention to detail and the ability to recognize and prioritize key, time sensitive projects will be crucial for success.

The impact you can have

Execute on the strategic plan to enhance the customer journey, while reaching overall business goals for new, retained & reactivated clients.

Maintain program calendars across Email, SMS and Direct Mail and keep track of store set and promotional launches

Manage creative briefing process and provide guidance on asset development based on performance and market insights.

Proof assets to ensure content follows channel best practices, legal guidelines and fulfills business objectives.

Oversee asset trafficking, campaign builds & QA for Email, SMS and Direct Mail campaigns

Produce daily & weekly channel reports with insights and analysis to be shared with leadership.

Collaborate with agencies and other partners to manage digital campaigns

Collaborate with cross functional teams including CRM, Brand Marketing, E-commerce Analytics, Digital Merchandising, Organic Social, Loyalty / Credit Marketing & Creative & Project Management

You’ll bring to the role

Bachelor’s degree (Marketing preferred)

1-2 years digital marketing experience preferred

An acute attention to detail and ability to multitask accurately and efficiently

Adaptable, highly detail-oriented, and responsive; able to perform in a fast-paced, rapidly changing environment

Strong listening and communication skills with the ability to gain alignment and problem solve collaboratively to achieve goals

Team player with ability to work effectively with multiple cross-functional teams

Energetic with a proactive and positive attitude

Takes initiative to generate ideas to drive business and contribute to organizational effectiveness

Results Oriented - strives to hit metric-driven goals and searches for the right solutions for both the client and the company

Benefits at KnitWell Group

You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.

Support for your individual development plus career mobility within our family of brands

A culture of giving back local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities*

Medical, dental, vision insurance & 401(K) retirement*

Employee Assistance Program (EAP)

Time off paid time off & holidays*

The target salary range for this role is : $24.04 / hr - $26.44 / hr

Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.

Applicants to this position must be authorized to work for any employer in the US without sponsorship. We are not providing sponsorship for this position.

This position works in a hybrid model, with three days per week worked in the Times Square Tower location and two days per week worked remotely.

Location :

Times Square Tower-ANN-New York, NY 10036

Position Type : Regular / Full time

Regular / Full time