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Marketing Manager

VirtualVocations
Chicago, Illinois, United States
Full-time

A company is looking for a Marketing Manager to drive content development and support lead generation initiatives.Key ResponsibilitiesWrite engaging and targeted content including blogs, case studies, and emails tailored to specific personasPlan and execute lead generation campaigns across various channels and analyze campaign performanceSupport event planning and execution to enhance brand awareness and lead generationRequired QualificationsBachelor's degree in Marketing, Communications, or a related field3+ years of experience in B2B content creation, marketing, SEM, and paid advertising in a SaaS environmentProven experience writing persona-driven content for targeted audiencesFamiliarity with CRM and marketing automation tools (e.

g., Salesforce, HubSpot)Understanding of SEO principles and content marketing best practices

7 days ago
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