Manager, Field Marketing, Popeyes Louisiana Kitchen, US Central

About Restaurant Brands International :

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries.

RBI owns four of the world's most prominent and iconic quick service restaurant brands TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®.

These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

Job Overview :

The Manager, Field Marketing, PLK, US Central is responsible for supporting and growing franchisees’ sales, traffic, and profitability by planning and executing effective regional marketing plans, aiding in the execution of national marketing campaigns, and launching digital sales platforms across the US Central for the POPEYES® brand.

You will report directly to the Director of Field Marketing. Your main clients are POPEYES® franchisees and their operating teams, and you will work closely with the rest of the Central field team, including Franchise Business Partners and Operations Partners, as well as other functions within the organization including North America Marketing, Digital & Technology, Operations, and Global Business Services.

Roles and Responsibilities :

• Works closely with the POPEYES® US regional field team and Franchisees to ensure successful execution of brand programs including new product / promotion rollouts
• Owns the onboarding and execution of digital sales channels within the division, including third-party delivery, mobile app ordering, kiosks, and exterior digital menu boards
• Facilitates the accurate and timely communication of brand marketing programs, systems, and procedures to franchisees
• Pitches and sells-in to franchisees, then manages communication and execution of, local market tests
• Supports the analysis of promotions, marketing programs, and new product introductions and effectively measures their success to help gain greater understanding of local sales, traffic, and profitability
• Influences franchisee sales and profitability by making data-driven recommendations across all product and sales channel categories
• Provides reporting and business / trend analysis allowing performance analytics team and franchisees to make profit-maximizing decisions
• Adds to franchisees’, regional team’s, and the brand’s understanding of regional and individual restaurant sales and traffic-driving tactics
• Performs regular restaurant visits throughout the Central region to audit merchandising execution & build relationships with franchise partners

Required Skills :

• Bachelor’s Degree in Business, Marketing, Sales, or a related field
• 3-5 years relevant work experience
• Demonstrates excellent organization skills, with ability to prioritize and handle multiple tasks
• Demonstrates strong business acumen, interpersonal skills, and influencing ability to maintain and grow productive relationships with franchisees
• Demonstrates effective written and verbal communication, to include formal presentations and the ability to prepare and present to franchisees on a regular basis and senior leadership on an occasional basis
• Must have the ability to interface and maintain excellent professional relationships with a variety of audiences to include franchise partners, ad agencies, local marketing vendors, internal RBI functions, and senior leadership
• Demonstrates high level of problem-solving skills.
• Advanced in Microsoft Suite (especially Excel and PowerPoint)
• Honesty, high integrity, personal accountability, ownership, and a passion for the success of the brand, the team, and personal career growth
• Must be able to travel frequently for in-person restaurant and franchisee visits

popeyes