Senior Manager, Pricing & Packaging

At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code.

By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background.

From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.

It’s the web, made better.

We’re looking for a Senior Manager, Packaging & Pricing to help us scale a dynamic and rapidly growing business. You’ll help evolve our packaging and pricing and drive business growth by applying robust, evidence-based analysis to monetization strategy.

You’ll partner closely with the Product and GTM teams as we release exciting new features across our self-serve and our sales / Enterprise businesses, and you’ll present your recommendations to senior leaders and see them implemented in the market.

About the role

• Location : Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.

United States (all figures cited below in USD and pertain to workers in the United States) Zone A : $162,000 - $226,500Zone B : $152,000 - $212,500Zone C : $143,000 - $199,000 Canada (All figures cited below in CAD and pertain to workers in ON & BC, Canada) CAD 184,000 - CAD 257,000

Please visit our for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

Reporting to the Director of Pricing & Packaging , within the Product Management organization

As a Senior Manager, Packaging & Pricing , you’ll

• Drive packaging & pricing recommendations for new feature releases, and / or evolution of existing packaging and pricing
• Perform data analysis, financial modeling, and competitive research to develop insights backing your recommendations
• Guide customer research in partnership with the research team, to develop insights backing your recommendations
• Partner with cross-functional teams such as Product, Sales, Marketing, Analytics, Research, Finance, and others in order to build alignment around your recommendations
• Communicate with stakeholders in order to defend or evolve your recommendations in order to achieve an implementable outcome

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you

Requirements :

5+ years of experience in a Packaging & Pricing role

You’ll thrive as a Senior Manager of Packaging & Pricing if you :

• Have worked in the strategy / management consulting industry
• Have worked in a professional Packaging & Pricing team at SaaS company
• Have experience building fact / data-based recommendations, and have presented them to senior stakeholders such as the CPO, CRO, CFO, VPs, etc.

Can defend the proposal, collect feedback, and evolve that recommendation to build alignment and obtain approval

Love blending data analysis, customer research, and strategy to build these comprehensive recommendations for new feature releases.

Able to both zoom out and think strategically, and zoom in to get the details right.

• Sufficient SQL skills to self-serve your own data insights
• Have experience running or guiding Packaging & Pricing customer research - qual and quant. (Experience in conjoint not required).

We partner with the Research team for the vast majority of research, but the P&P team guides the direction and format of the research

• Have experience building basic financial impact models to size the impact of your recommendations for approval
• Have experience partnering cross-functionally with Product, Finance, Analytics, Marketing, Sales, etc. to align on proposals and to ensure successful implementation of P&P recommendations
• Have seen your P&P proposals implemented and released in the market
• Understand SaaS business models / subscription pricing
• Prefer to iterate rapidly - we are a fast-moving, growing company, and we optimize for speed

Our Core Behaviors :

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other.

Time is the most limited thing we have, and we make the most of every moment

Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations.

We speak our minds and don’t sugarcoat things and we do so with respect, maturity, and care

Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues.

We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (full-time employees working 30+ hours per week), as well as Health Savings Account / Health Reimbursement Account, dependent care Flexible Spending Account (US only), dependent on insurance plan selection where applicable in the respective country of employment;

Employees may also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness where applicable in the respective country of employment

12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave (where local requirements are more generous employees receive the greater benefit);

Employees also have access to family planning care and reimbursement

• Flexible PTO with a mandatory annual minimum of 10 days paid time off for all locations (where local requirements are more generous employees receive the greater benefit), and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support health and wellness, smart work, and professional growth
• Professional career coaching, internal learning & development programs
• 401k plan and pension schemes (in countries where statutorily required) financial wellness benefits, like CPA or financial advisor coverage
• Discounted Pet Insurance offering (US only)
• Commuter benefits for in-office employees

Temporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks unless otherwise required by law.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO) / Veterans / Disabled Employer and are to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences.

Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.

Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

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Please note :

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws.

We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review .