Sr. Manager, Lifecycle Marketing - Americas

Sr. Manager, Lifecycle Marketing Americas - Denver, CO

Are you looking to build a career in the financial services sector? Are you ready to unleash your potential in a global business that is committed to moving money for better?

Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive?

Then it’s time to join Western Union as a Sr. Manager, Lifecycle Marketing Americas!!

Western Union powers your pursuit

As a Sr. Manager, Lifecycle Marketing Americas you’ll be responsible for overseeing and managing the customer engagement marketing campaigns and customer lifecycle journeys in Americas.

Sr. Manager will collaborate with various departments, such as regional marketing teams, operations, data team, legal and privacy, product, and platform to ensure a seamless and personalized experience for customer at every stage implementing email, in-app and push, SMS messages, and other channels to engage with customers.

Role Responsibilities

• Plan and execute digital marketing, including email, In-app and push messages, SMS messages, social media and other channel ad-hoc campaigns and lifecycle journeys and triggers .
• Create and execute Retention, Churn prevention, Upselling programs, increase of customer lifetime value and loyalty .
• Utilize robust data models, such as RFM models, Churning customer forecasting, Customer Lifetime Value models and others .
• Measure and report performance of marketing campaigns and journeys, and assess against goals .
• Leverage advanced A / B testing capabilities, sharing learning and insights, and optimize communication based on results .
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points .
• Identify trends and insights, and optimize spend and performance based on the insights .
• Collaborate with creative marketing team to create targeted campaigns for each stage of the customer journey .
• Collaborate with agencies and other vendor partners .
• Identify and analyze customer behavior and preferences to tailor and personalize communication and offerings choosing the right channel, time and message, looking for opportunities to enhance and optimize .

Role Requirements

• Bachelor’s degree in marketing, business, or a related field and 10 years of work experience.
• This role will be based in Denver, Miami, or New York and will work from 6 am ET
• Proven experience in customer lifecycle management or related roles.
• Familiarity with customer relationship management (CRM) software and / or marketing automation tools (SFMC, Braze, Oracle, Adobe)
• Strong analytical skills with ability to interpret data and draw actionable insights.
• Strong PowerPoint and excel skills. Excellent communication and interpersonal skills.
• Ability to work collaboratively across different departments and teams.
• Result-oriented with a focus on driving continuous improvement.
• Strong project management and organizational skills.
• Ability to adapt to changing priorities and work in a fast-paced environment. Knowledge of customer segmentation and targeting strategies.
• Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
• In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.

Salary

The salary range is $116,498.63 - 194,164.38 USD Annual USD per year; total on-target compensation includes a base salary, short-term incentive and long- term incentive that align with individual and company performance.

Actual salaries will vary based on candidates' qualifications, skills, and competencies.

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few ().

Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your United States Specific Benefits Include

• Family First Program
• Time off
• Medical, Dental and Life Insurance
• Student Loan Repayment Program
• Tuition Assistance Program
• Parental Leave

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals.

By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid.

This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location.

The expectation is to work from the office a minimum of three days a week.