Social Video Content Producer

Social Video Content Producer

Bollettieri Blvd, Florida 34210, USA Req #418 Monday, July 15, 2024

About IMG Academy

Named by Sports Business Journal as one of the Best Places to Work in Sports in 2024, IMG Academy is the world's leading sports education brand, providing a holistic education model that empowers student-athletes to win their future, preparing them for college and for life.

IMG Academy provides growth opportunities for all student-athletes through an innovative suite of on-campus and online experiences :

• Boarding school and camps , via a state-of-the-art campus in Bradenton, Fla.
• Online coaching via the IMG Academy+ brand, with a focus on personal development through the lens of sport and performance
• Online college recruiting , via the NCSA brand,providing content, tools, coaching and access to a network of 40,000 college coaches

The Social Video Content Producer is responsible for telling the story of IMG Academy and its sport programs through creative videography on various projects, including but not limited to : short-form and long-form video production, and more to drive brand positioning, awareness and conversion.

This position will capture the energy of campus across its sport, personal development training, school and campus life delivery and bring that experience to our target audiences across IMG Academy’s marketing channels.

Please include a link to previous work in your submission.

Position Responsibilities :

• Embed themselves within assigned areas to find relevant content for consistent and timely production.
• Ability to cinematically bring the energy of campus to life.
• Produce and manage multi-purpose content creation for social media platforms, including Instagram, YouTube, TikTok, as well as other new platforms that arise.
• Identify and capture unique in the moment content that resonates with social trends and relevant audiences.
• Work collaboratively with teams across campus to brainstorm and execute video production that supports specific campaigns and initiatives.
• Support the content team in executing the social strategy for IMG Academy channels.
• Manage, direct and execute creative content shoots, and coordinate with freelancers to support marketing efforts.
• Strategizes and helps develop digital distribution across website, social media, video channel and others.
• Ideate, film and edit TikTok suited videos for the IMG Academy accounts and generate new ideas to increase reach, engagement levels and grow the following organically.
• Identify and capture unique content that resonates with social trends and relevant audiences.
• Monitor trends in social media tools and best practices.
• Maintains a detailed video calendar anticipating content needs.
• Consistently upload and tag content on digital archive for future use.
• Aids in set-ups that include camera, lighting, audio, etc.
• Has a knowledge and maintains all video equipment that is available.
• Will assist content team in its social media strategy and management efforts if desired by the applicant.

Knowledge, Skills and Ability

• Bachelor’s degree in Journalism, Communications, Film / Photography, Media Arts or related field
• Minimum two years professional experience in social or video production
• Editing experience using Adobe Creative Cloud (Premiere, After Effects, Photoshop, etc.)
• Experience with video camera operations including Sony FS7, DSLRs, GoPro, and Cine Lenses
• Firm understanding of social media landscape, including what’s trending across relevant social platforms
• Knowledgeable of photographic skills and understands lighting and audio setups
• Excellent written and verbal communication skills
• Desire to work collaboratively with colleagues

Preferred Skills

• Master’s degree in marketing, sports marketing, communications or related field
• Interest in sports
• Bilingual

Physical Demands and Work Environment

• The role will occasionally require extended and weekend hours during peak seasons
• The role may require lifting, moving, pushing or pulling equipment or boxes in excess of 40lbs
• Should be able to handle outdoor temperatures for a reasonable period of time
• Must be able to move around campus which includes gym, turf, fields, etc.
• Ability to work flexible hours to include nights, weekends and holidays is required

Background Requirements :

• Requires a background check upon offer
• Requires a drug test upon offer

Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfect with every qualification in the job description, we encourage you to apply anyway.

You may be just the right candidate for this or other roles.