Manager, Content Programming

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper.

We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally.

It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR seeks a talented professional to join in the position of Manager, Content Programming based in our Concord, North Carolina office.

This person is responsible for leveraging NASCAR’s extensive portfolio of new original-content and historical video archives to program the NASCAR Channel (FAST).

The manager will work to optimize consumption to help grow the emerging digital platform and manage the day-to-day functions of the channel.

Duties include but are not limited to :

• Day-to-day scheduling operations of the NASCAR Channel (FAST), a 24 / 7 ecosystem, utilizing NASCAR’s extensive content portfolio.
• Manage the program scheduling system to input and communicate the live on-air schedule, ensuring all programs and partnership inventory air as scheduled, and overseeing VOD content options for the digital streaming platforms.
• Develop and maintain a thorough understanding of NASCAR’s content inventory both historic and current programs.
• Contribute to the short-term and long-term strategic planning of the NASCAR Channel. Identify opportunities for programming stunts and initiatives and make specific recommendations that will increase viewing.
• Track the performance of the FAST channel programming, monitor industry-wide trends for emerging video content platforms, and use data to drive strategic scheduling decisions.
• Coordinate content delivery with producers and the library team, gather program descriptions, and manage an inventory list of available content.
• Collaborate with key internal groups on a cross-platform content strategy, specifications, and optimizations.
• Serve as a liaison and manage relationships with distribution partners including marketing and messaging.
• Create and maintain key business planning materials for the NASCAR Channel to provide quarterly and / or annual reports.
• Ensure the execution of any third-party content partnerships for the channel.
• Travel : 15% including evenings and weekends.
• This job has no supervisory responsibilities.

Required skills / experience :

Bachelor's degree (B.A.) from a four (4) year college or university and a minimum of five (5) years of current experience in broadcast, cable, or digital programming;

or an equivalent combination of education and experience.

• Proficient in all Company-provided hardware and software.
• Knowledge of CRM software and reporting platforms.
• Experience with Adobe Photoshop, Premiere, After Effects, or other similar multimedia software suites is a plus.
• Detail-oriented with excellent verbal and written communication skills.
• Strong organizational and prioritization skills.
• Ability to multi-task and work in a busy environment.
• Adept at editing or writing compelling titles and descriptions and creating engaging thumbnails for VOD content.
• Willing and able to work flexible hours, including early mornings, late nights, weekends, holidays, and special events / instances.
• Strong broadcast, cable, or streaming platform acumen.
• Experience working across teams and with multiple stakeholders.
• Experience in Sports media is a plus. Working knowledge of stockcar racing is preferred.

Apply Now!

Learn more about this role and our team by applying at for consideration.

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO).

We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.