NoTraffic is currently seeking a highly skilled and strategic Product Marketing Manager with a focus on Intelligent Transportation Systems (ITS) to join our team.
As a Product Marketing Manager in the ITS domain, you will play a pivotal role in driving the success of our traffic management solutions through comprehensive marketing strategies that enhance customer engagement, increase market share, and drive revenue growth in the transportation industry.
This role will also include the responsibility of establishing strong partnerships with our leading distributors and supporting their needs in training on our messaging and solutions.
Your day to day will include :
- Develop and execute strategic product marketing plans specifically tailored to the ITS domain, addressing the unique challenges and needs of traffic management
- Develop and deliver impactful marketing collateral, including sales enablement materials, presentations, whitepapers, and case studies focused on the benefits and outcomes of our ITS solutions
- Prepare and conduct product-focused training
- Conduct in-depth market research and analysis to gain insights into the evolving ITS landscape, including emerging technologies, industry trends, and competitive intelligence
- Craft compelling product messaging and positioning that effectively communicates the value proposition of our traffic management solutions and differentiates them in the market
- Create and execute go-to-market strategies for new traffic management products and features, ensuring successful product adoption and market penetration
- Engage with customers, industry influencers, and partners to gather feedback and insights, leveraging them to drive product improvements, innovation, and customer satisfaction
You’d be a good fit if you have :
- Minimum of 5 years of experience in product / project / training, specifically within the Intelligent Transportation Systems (ITS) domain or related traffic management industries
- Deep understanding of traffic management technologies, ITS solutions, and industry-specific challenges such as traffic congestion, safety, and smart city initiatives
- Excellent analytical skills with the ability to interpret data, market trends, and customer insights to make informed decisions and drive product positioning
- Strong communication and presentation skills, with the ability to effectively convey complex technical concepts to both technical and non-technical audiences
- Demonstrated ability to work in a fast-paced, deadline-driven environment, managing multiple projects simultaneously and collaborating with cross-functional teams / li>
- Passion for the transportation industry and the transformative potential of ITS solutions to improve traffic management, sustainability, and overall urban mobility
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