Planner, Strategy

Zenith
New York County, NY, United States
Full-time
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Job Description

Overview :

Prepare and implement media plans for client accounts across all types of media

Responsibilities :

Provide research for and write media Point-Of-Views (POVs)

Provide recommendations considering circulation, audience information, and product usage information to determine whether appropriate choice for use

Develop media strategy and recommendations under supervisor guidance

Present media plans and provide plan maintenance including objectives / strategies and updates

Maintain stewardship of reports including competitive reports using Strategy software to assess media schedules of competitors, interpret data and draw conclusions

Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software

Prepare and issue buying specs and guidelines to buyers including GRP goals and budgets for use in negotiations

Review and verify media buys to ensure proper execution

Meet with sales reps to analyze value and applicability of media vehicles for client media plan

Liaise with Strategic Resources department for use of syndicated resources

4 days ago
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