Job Description
Overview :
Prepare and implement media plans for client accounts across all types of media.
Responsibilities :
- Provide research for and write media Point-Of-Views (POVs). Assess various variables including, but not restricted to : circulation, audience information, scale, penetration, and product or service usage.
- Develop media strategy and recommendations under supervisor guidance.
- Present media plans and provide plan maintenance including objectives / strategies and updates.
- Maintain stewardship of reports including competitive reports using Kantar software to assess media schedules of competitors.
Be capable of interpreting competitive data and relaying conclusions.
- Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software.
- Prepare and issue buying specs and guidelines to buyers including GRP goals and budgets for use in negotiations.
- Review and verify media buys to ensure proper execution.
- Meet with sales reps to analyze value and applicability of media vehicles for client media plan.
- Liaise with internal Strategic Resources department for use of syndicated resources.
- Be willing to participate in more advanced functions as part of training and development.
- Resolve routine, but complex questions and problems.
- Demonstrate independent decision making.
- Be capable of some personnel evaluation.
- May perform other duties and responsibilities that management may deem necessary from time to time.
Qualifications
Bachelor’s degree
1+ year’s media planning experience (agency environment) across all types of media
Business Competencies :
- Computer Skills : Microsoft Suite, Kantar Software, IMS, Software Skills, Flowchart Software, Comscore
- Proficiency in oral and written communications
- Understanding of Activation / Negotiation team functions
- Possess a basic knowledge of strengths and weaknesses of each media type.
- Able to make independent decisions
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