VP Global Brand & PR

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice.

At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers.

We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

VP Global Brand & PR

Adyen is looking for an experienced VP Global Brand & PR with a bias for action. This role can be based in New York. You will report to the SVP Marketing, collaborating closely with Corporate Communications and broader commercial leadership.

As Adyen’s VP of Global Brand & PR, you will be responsible for shaping the public’s perception of our company through driving Adyen’s global brand strategy, with a focus on storytelling in earned media.

This is a new role where you will be a driver in defining what great looks like at a global scale; we are looking for a self-starter who is not afraid to drive change and who is motivated by creating impact.

The ideal candidate is fluent in strategic PR, and knows how to navigate complex B2B technology topics and a master storyteller.

We are looking for someone with a proven track record in meeting commercial and business goals through earned media.

What you’ll do :

Assess Adyen’s current Brand, Social and PR practices and reimagine them for scale and impact, focused on driving high-impact coverage in relevant media outlets.

Coach regional and local PR managers on how to maximize their efforts.

• Work with senior leadership to define new media narratives for Adyen and activate these globally, ensuring that they support global commercial goals and align with initiatives for other audiences.
• Generate news by partnering within the business to find new angles that will help us reach strategic goals : you don’t wait for a brief on what needs to be communicated.
• Cultivate and maintain strong relationships with key journalists, editors, and media influencers.
• Assess, adapt and own Adyen’s agency approach : selecting which partners we work with, how we work with them and at what price point.
• Plan and guide the distribution of persuasive press releases, media kits, and other materials to generate interest and coverage.
• Be prepared to respond promptly and effectively to any PR crises, working to protect and enhance the company's reputation.
• Utilize data and analytics to track the success of PR efforts, adjusting strategies as needed for maximum impact.

Who you are :

• 12+ years of experience, with a proven track record of building and adapting the perception of public companies, ideally in the technology space
• You bring experience of brand narrative definition and activation, with a focus on earned media
• You have a documented history of building close relationships with tier one journalists, and creating notable coverage as a result
• Team- and change management experience are beneficial

Other Job Details

• This role is based out of our NYC office. We have a hybrid workplace and value in-person collaboration; we do not offer remote-only roles.
• The base salary range for this role is $230,000-280,000; to learn more about our compensation philosophy, please click .
• This role requires domestic and international travel
30+ days ago