Program Manager - MarTech

At Honda, The Power of Dreams drives us to create intelligent products that enhance mobility and increase the joy in people’s lives.

We continue to draw inspiration from the visionary ideas of our namesake, Soichiro Honda. He saw incredible power in the freedom of mobility and used his imagination to change the world.

It is this mindset that guides us to help move people forward and protect the future we all share.

We strive to earn the trust and support of the many diverse communities we happily serve, and we’ll always remember who’s in the driver’s seat on the way to a better world for all.

What Makes a Honda, is Who makes a Honda

Honda has a clear vision for the future, and it’s a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals.

At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success.

We strive to be a company that serves as a source of power that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential.

To this end, Honda strives to realize the joy and freedom of mobility by developing new technologies and an innovative approach to achieve a zero environmental footprint.

We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.

If your goals and values align with Honda’s, we want you to join our team to Bring the Future!

Job Purpose

This role at Honda is in the Marketing Technology Unit within the IT Dept. Your goal will be to provide seamless, sustainable, and innovative solutions that exceed expectations and drive trust and satisfaction with the Honda and Acura brands.

We are seeking a highly skilled and experienced Loyalty and Personalization Project / Program Manager to join our IT MarTech team.

The ideal candidate will have extensive experience and knowledge of MarTech industry standards and possess solutioning expertise to bridge the gap between business needs and technical implementation.

This role involves leading the technical aspects of loyalty and personalization initiatives, working closely with architects, and ensuring that all components of solutions align with business requirements and priorities.

Key Accountabilities

MarTech Expertise and Solutioning :

• Provide in-depth knowledge and expertise in MarTech solutions, focusing on loyalty and personalization programs.
• Identify gaps in current solutions, integration points, and processes, recommending improvements to enhance efficiency and effectiveness.
• Act as a liaison between business stakeholders and technical teams, translating business needs into technical requirements.
• Communicate effectively with architect groups to ensure technical solutions support business objectives.
• Decompose complex solutions into manageable components, detailing roles and responsibilities for each part.
• Collaborate with architects to design components that align with business goals and technical feasibility.
• Lead the selection of Customer Journey Orchestration (CJO) tools, focusing on campaign requirements, integration points, and rollout plans.
• Oversee campaign migration processes, orchestrating detailed requirements across multiple teams.
• Refine zero-party data requirements to drive implementation, tool selection, and rollout strategies.
• Define, integrate, implement, and roll out loyalty flag initiatives, ensuring seamless integration across systems.
• Utilize CRM systems to enable personalized communication and track customer journeys.
• Implement Personalization Engines to deliver personalized experiences.
• Partner with Customer Data Platform (CDP) teams to aggregate customer data and provide insights for tailored marketing strategies.
• Integrate Voice of Customer (VoC) Platforms to capture feedback and enhance customer engagement.
• Employ analytical and attribution tools (e.g., Adobe Analytics) to measure and optimize campaign performance.
• Integrate loyalty systems, rewards, and recognition programs (e.g., Epsilon, Annex Cloud) to drive customer retention and engagement.
• Keep abreast of relevant technologies and business drivers.

Technical Program Management :

• Take technical ownership of loyalty and personalization programs.
• Utilize scaled agile methodologies to manage and deliver programs efficiently.
• Establish KPIs and metrics to monitor programs' technical performance and provide reports for senior management.
• Ensure that all programs adhere to quality standards and best practices through effective quality control processes.
• Provide technical guidance and support to development teams, troubleshooting issues and implementing solutions.
• Partner with Project Managers and Product Owners to develop and maintain detailed project plans, ensuring timely delivery and alignment of priorities across various projects and groups.
• Partner with Project Managers and Product Owners to manage project budgets, resources, and risks, ensuring projects are delivered within financial constraints and meet program goals.
• Experience managing programs across cross-functional teams, building processes, and coordinating release schedules.
• Achieve the QCD goals : including schedule, budget and quality commitments. Effectively link IT activity to business outcomes.
• Ensure the resolution of incidents and management of problems that impact the delivery.

Workstyle

Hybrid : 3 to 4 days per workweek at the Torrance, CA office.

LI-Hybrid

LI-BEV

Qualifications, Experience, and Skills

Education :

Bachelor’s degree in Computer Science, Information Technology, or a related field; Master’s degree preferred.

Minimum qualifying skills :

• Minimum 8 years of demonstrable experience in Project Delivery and Program Management
• Proven experience as a delivery / implementation manager, leading development teams in delivering consumer applications and solutions.
• Experience in managing multiple projects and providing strategic oversight.
• Excellent communication skills, with the ability to translate business needs into technical solutions. Demonstrated leadership skills, with the ability to drive alignment and collaboration across diverse teams.
• Strong problem-solving skills, with the ability to identify and address gaps in solutions and processes. Strong understanding and experience in SDLC in both Waterfall and Scaled Agile delivery models.

Understanding of Quality, Incident Management, Problem Management.

• Basic familiarity with tools, e.g. - Jira, Atlassian Confluence.
• Proficient with Microsoft PowerPoint, MS Word, Excel

Other job-specific skills :

• Knowledge and experience of zero-party data management and loyalty program integration
• Experience with :
• CRM systems (such as Salesforce, HubSpot, Zoho, etc.)
• Personalization Engines (e.g., Dynamic Yield, Evergage, Adobe Target, etc.)
• CDPs (Treasure Data, Segment, Tealium, Optimove, etc.)
• VoC platforms (e.g., Medallia, Qualtrics, SurveyMonkey, etc.)
• Chatbots and Virtual Assistants o Analytical and attribution tools (Google Analytics, Adobe Analytics, Mixpanel, etc.)
• Loyalty systems, rewards, and recognition programs (such as Epsilon, Annex Cloud, etc.).

Desirables :

• Experience with Salesforce
• Automotive, product ownership knowledge.

What differentiates Honda and make us an employer of choice?

Total Rewards :

• Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.)
• Regional Bonus (when applicable)
• Manager Lease Car Program (No Cost - Car, Maintenance, and Insurance included)
• Industry-leading Benefit Plans (Medical, Dental, Vision, Rx)
• Paid time off, including vacation, holidays, shutdown
• Company Paid Short-Term and Long-Term Disability
• 401K Plan with company match + additional contribution
• Relocation assistance (if eligible)

Career Growth :

• Advancement Opportunities
• Career Mobility
• Education Reimbursement for Continued Learning
• Training and Development Programs

Additional Offerings :

• Lifestyle Account
• Childcare Reimbursement Account
• Elder Care Support
• Tuition Assistance & Student Loan Repayment
• Wellbeing Program
• Community Service and Engagement Programs
• Product Programs
• Free Drinks Onsite

Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.

This role at Honda is in the Marketing Technology Unit within the IT Dept. Your goal will be to provide seamless, sustainable, and innovative solutions that exceed expectations and drive trust and satisfaction with the Honda and Acura brands.

We are seeking a highly skilled and experienced Loyalty and Personalization Project / Program Manager to join our IT MarTech team.

The ideal candidate will have extensive experience and knowledge of MarTech industry standards and possess solutioning expertise to bridge the gap between business needs and technical implementation.

This role involves leading the technical aspects of loyalty and personalization initiatives, working closely with architects, and ensuring that all components of solutions align with business requirements and priorities.