Chief Retail & Marketing Officer

Overview

NASB seeks extraordinary individuals with talent and passion to help us bring dreams to life. NASB prides itself on delivering top-notch customer service and financial solutions to support customers in buying a home, planning for retirement, and other financial goals. With over 92 years of success and continued growth, NASB is looking for new team members eager to grow with us. We are currently looking for a Chief Retail & Marketing Officer to join our executive team.

The Chief Retail & Marketing Officer is responsible for the strategic leadership and operational oversight of the bank’s retail network and marketing functions. This executive drives branch performance, customer experience, digital and in-person channels, and integrated marketing and brand strategies. The role accelerates growth, customer acquisition efforts, and expands brand presence across all markets, especially to support the bank’s national Non-QM lending platform. The role carries full P&L accountability and directly supports growth and profitability for the bank’s dual-market approach : national lending (Non-QM, CRE, Construction / Development) and locally sourced core deposits through the branch network.

What You Can Expect To Work On

• Customer Acquisition – Non-QM Lending : Drive diversification, expansion, and optimization of acquisition channels for Non-QM lending, the bank’s highest priority growth engine. Leverage digital targeting, referral partnerships, and scalable lead-generation platforms focused on qualified borrowers aligned with credit standards.
• Deposit Strategy, Retention & Alternatives : Develop strategies to grow deposits, deepen relationships, and improve branch efficiency and profitability. Oversee competitive, customer-centric retail product offerings. Modernize the branch model to retain high-value customers and attract low-cost, relationship-driven core deposits. Explore alternative funding channels, including digital or non-traditional sources, to supplement branch-based deposits at a competitive cost of funds.
• Strategic Leadership & Execution : Design and execute a refreshed retail and marketing strategy aligned with enterprise goals. Lead cross-functional initiatives in acquisition, brand visibility, funding cost optimization, and lead generation. Align execution with strategic plans, measuring against key financial and operational benchmarks.
• Marketing & Brand Strategy : Focus the Marketing team on fewer, higher-ROI campaigns. Build a national brand centered on the bank’s culture and lending strengths, particularly in investment real estate. Develop and refine strategies for SEO, paid media, content, referrals, partnerships, and digital platforms.
• Retail Deposit Oversight : Lead all customer-facing retail operations across branches and digital channels. Improve branch performance by enhancing service consistency, relationship depth, and operational efficiency.
• Lending Channel Support : Collaborate with lending leaders to grow Non-QM and support construction / development loans through strategic borrower engagement. Expand national loan volume of Non-QM lending via scalable digital platforms and high-quality referral sources.

Leadership

What You Offer Us

Bachelor’s degree in Business, Marketing, Finance, or related field (MBA or advanced degree preferred). Minimum 15 years of progressive leadership experience in retail banking, marketing, or financial services; at least 5 years in an executive role. Experience in senior financial or operational leadership within a complex or regulated environment. Prior executive experience (e.g., CMO, CRO, COO) and participation on an Executive Leadership Team preferred. Proven success leading cross-functional teams and driving P&L performance. Deep understanding of deposit operations, customer experience, digital marketing, and modern banking trends. Preference for candidates with experience developing and managing scalable online deposit strategies.

Ideal Candidate Profile : Prior experience as a CMO, CRO, COO, or similar role at a regional or national financial institution. Demonstrated success in building marketing teams and executing measurable digital and traditional campaigns. Working knowledge of Non-QM lending, real estate finance, deposit strategies, and digital acquisition tools. High emotional intelligence, collaborative leadership style, and the ability to drive transformation across legacy and modern platforms. Experience in brand repositioning, core funding strategies, and cost-conscious growth initiatives strongly preferred.

Work Environment

This position is based in our KCMO corporate office, primarily in-office with flexible Friday work-from-home. Occasional business travel.

What We Offer You

NASB offers competitive compensation and excellent benefits packages, including :

For inquiries, please contact

Note : This job description should not be construed to imply that these requirements are the exclusive standards of the position. NASB reserves the right to revise this job description at any time. North American Savings Bank (NASB) is an Equal Opportunity / Veterans / Disabled employer.

Job Details

Seniority level : Executive

Employment type : Full-time

Job function : Marketing and Sales

Industries : Banking

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