Brand Specialist

JOB PURPOSE :

The Employment Brand Specialist develops and executes social media campaigns and recruitment branding content for staff positions at the Company.

The role directly engages with employees and leaders to develop strategic goal-aligned and value-driven branding designed to attract, engage, and retain talent.

The Employment Brand Specialist works to convey and amplify a positive employee experience and University work culture through social media platforms, videos, print, and various forms of communication.

Through intentional campaigns and branding artifacts, this position identifies and highlights unique and desirable attributes that set Georgia Institute of Technology apart from competitors and make it a desirable workplace.

IMPACT & INFLUENCE :

• This position will interact on a regular basis with : Employment Brand Manager, Communications Department, Employee Engagement Department, Institute Communications social media team, photography, and videography.
• This position typically will advise and counsel : Peers, internal / external stakeholders, and student workers assigned to employment brand projects.

This position will supervise :

N / A KEY RESPONSIBILITIES :

Duties may include but are not limited to :

1. Work closely with the Employment Brand Manager and communications staff to design and develop a brand strategy that increases internal engagement and attracts external talent.

2. Curate content for Human Resources social media accounts related to recruitment and branding. Work with the Employment Brand Manager and Sr.

Director of Employee Experience to ensure social media standards and University strategic goals are aligned and met.

3. Work collaboratively with the Employment Brand Manager on thoughtful and strategic recruitment and marketing campaigns from idea to execution designed to increase brand awareness and actively build candidate pipelines.

4. Serve as the brand ambassador while attending in-person events and capture and collect content to create graphically appealing and visually on-brand resources for recruitment and retention initiatives.

5. Remain abreast of current tactics, trends, networks, and platforms that will most effectively reach targeted recruitment audiences.

6. Assist in developing online marketing initiatives to promote job families and career opportunities.

7. Support in creating and producing all printed recruiting materials, including brochures, flyers, signage, slides, and ads.

8. Define, identify, and amplify through social media platforms and print mediums unique, relevant, and compelling benefits that make the company an attractive workplace.

9. Perform other related duties as assigned.

EDUCATION, SPECIALIZED KNOWLEDGE, AND EXPERIENCE :

Degrees required for this job :

Bachelor's degree in related field or equivalent combination of education and experience.

Experience :

Preferred minimum 3 years of experience

KNOWLEDGE, SKILLS, & ABILITIES :

Knowledge

Advanced knowledge and use of Adobe and Canva, Mailchamp,Microsoft Office Suite like Excel, PowerPoint, Word.

Knowledge of Content Management Systems. General knowledge of video editing software and tools (i.e. Adobe, Apple iMovie, Apple Final Cut, etc.).

General knowledge of social media campaigns, communication techniques, and branding and marketing campaign best practices for recruitment strategies.

Skills

Excellent verbal and written communication skills

Abilities

Ability to create and produce innovative and original ideas using various social media platforms. Able to use a variety of graphic design tools and software to create original and creative content (i.

e. Adobe Illustrator, Adobe Photoshop, Canva, etc.). Able to work cross-functionally in a large organization. Self-directed and able to adapt quickly to a fast-moving environment.