Multi-Channel Marketing Campaign Specialist

The Intersection of Calling & Career

World Vision is hiring a Multi-Channel Marketing Campaign Specialist to support the Marketing Automation team.

01 At a Glance

Role : Multi-Channel Marketing Campaign Specialist

Location : Hybrid (combination of on-site and work-from-home). On site work is at our World Vision US Headquarters in Federal Way, WA .

Considering candidates currently located in the Pacific Northwest only (Washington state & Oregon). Must be able to come into the office the first Thursday of every month.

Reports to : Senior Director, Strategic Tech, Marketing Automation

Education and Experience : Bachelor's degree in Marketing, Business, Information Technology or related field or equivalent work experience (8 years).

In addition to education or education equivalent, requires 3-5 years of work experience in marketing, marketing operations, web technology or a related area.

Experience should include at least 3 years in direct marketing, digital marketing or marketing operations roles and at least one year of experience in one or more of the following areas : marketing automation (Adobe Campaign, Salesforce, Journey Optimizer, Marketo or similar), HTML, SQL Queries, JavaScript, email deliverability and platforms (MailChimp, HubSpot, Validity / 250ok, or related), cross channel marketing, and / or analytics.

Requires strong project and process management skills.

Salary Range : The typical hiring range for this position is $69,500 - $88,000 / annually Job offers within the range are based on relevant job qualifications and pay equity.

The full salary range for this position is $69,000 - $108,000 / annually. This range applies to locations with a market similar to our U.

S. HQ in the Greater Seattle area. A different range may apply based on your work location. See Salary Range & Benefits section below for more details on our compensation and benefits.

World Vision employees see our Salary Administration Guidelines and My Life My Benefits pages on our organization intranet known as The Vine.

02 The Job :

Using strategies developed by Marketing and Fundraising Campaign & Product Managers, the Marketing Campaign Specialist will join a team that leads the delivery of multi-channel campaigns into market.

Campaigns vary from simple one-off emails to recurring campaigns to larger and more complex multi-touchpoint journeys. Use Marketing Automation technologies for the implementation of campaigns.

Scope, document, design, QA, and produce marketing campaigns in partnership with team members and audience Segment / Product Campaign Managers.

Analyze campaign universes for accuracy and appropriateness against business rules. Help carry out our Christian organization’s mission, vision, and strategies.

Personify the ministry of World Vision by witnessing to Christ and ministering to others through life, deed, word and sign.

Keep Christ central in individual and corporate life. Actively participate in and contribute to the spiritual disciplines of the organization (Christian conduct, chapel, prayer, worship, devotions, and leadership of devotions);

incorporate WV Core Values into decisions within scope of role.

• Use Marketing Automation platforms to design, build, and implement multi-channel (email, direct mail, phone, social, SMS) marketing campaigns aligned to marketing strategies.
• Provide technical expertise to marketing teams on the best practices and use of marketing automation platforms, leveraging complex capabilities including advanced HTML, JavaScript, and integrations to related MarTech platforms to bring to life the art of the possible .
• Manage external data files as needed. Work with Marketing Automation Data Analyst to ensure data is standardized, cleansed and free of errors.

Partner with Senior Team Members to develop standardized templates that meet campaign requirements and enable greater productivity and faster time to market on campaign sends.

• Work collaboratively with team members when assigned to work as a member of a team.
• Manage activities of partners, agencies, suppliers, and / or internal departments in the execution of tactical marketing activities aligned to delivery schedules.
• Perform other duties as assigned.
• Maintain awareness of corporate goals, objectives, organizational announcements, and activities. Reference and follow organizational policies and procedures, seeking clarity as needed.

03 Education and Experience : Bachelor's degree in Marketing, Business, Information Technology or related field or equivalent work experience (8 years).

In addition to education or education equivalent, requires 3-5 years of work experience in marketing, marketing operations, technology or a related area.

Experience should include at least 3 years in direct mail or marketing operations roles and at least one year of experience in one or more of the following areas : marketing automation (Adobe Campaign, Marketo or similar), HTML, SQL Queries, email deliverability and platforms (MailChimp, HubSpot, or related), cross channel marketing, and / or forecasting / analytics.

Requires strong project and process management skills..

04 You Bring These Skills :

Technical Development (preferred) : Demonstrates familiarity with software programming languages including HTML, SQL, JavaScript.

Able to read basic code and interpret design logic.

Project Management : Breaks projects down into time-phases and measurable milestones. Ensures activities produce results within constraints.

Identifies people and resources needed. Considers costs and benefits of resources prior to allocating.

Marketing Knowledge : Demonstrates knowledge of marketing principles, including promotional strategy and different forms of marketing such as database, relational and direct response.

Effectively applies knowledge of various marketing channels.

Business Partnering : Uses knowledge of client’s business issues, strategy and operations to demonstrate importance of various issues and programs to the business strategy.

Strives to improve the internal client’s business effectiveness and results.

• Collaboration / Relationship Building : Establishes rapport with people easily, developing and maintaining a network of internal and external contacts who can provide information, help, and access to others.
• Consulting Skills : Works with clients to analyze problems and discover underlying needs. Asks probing questions and challenges assumptions.

Collaborates with clients in developing solutions.

Planning and Organizing : Establishes a systematic course of action for self or others to ensure accomplishment of a specific objective.

Determines priorities and allocates time and resources effectively.

Analytical Thinking : Builds a logical approach to address issues, problems or opportunities or manage the situation at hand by drawing on own knowledge and experience base and calling on other references and resources as necessary.

05 Salary Range & Benefits Your compensation and benefits are important to you so they’re important to us. The t yp ical hiring range for this position is $69,500 - $88,000 / year.

Job offers within the range are based on relevant job qualifications and pay equity. The full range for this position is $69,000 - $108,000 / year.

This applies to locations with a market similar to our U.S. HQ in the Greater Seattle area. A different range may apply based on your work location .

World Vision employees see our Salary Administration Guidelines and My Life My Benefits pages on our organization intranet known as The Vine.

In addition, we have a robust and comprehensive benefits package to round out our total compensation package. Click here to learn more.

Additionally, merit, auto allowance, and relocation may be available to eligible employees based on existing plans.

06 To Apply : Submit your updated resume below.

07 What happens next? Short-listed candidates will be contacted by a member of our recruiting staff for a phone interview.

Moving deeper into our selection process, you can expect to participate in a panel interview followed by a final interview with the hiring manager.

Required Skills

Required Experience