Director of Marketing and Communications (Marketing Generalist)

Job Summary

This position supports the IU School of Social Work (IUSSW) by strengthening its public reputation, financial support, and sustainability.

In collaboration with the Dean and / or Dean's designee, this position directs and manages all internal and external communications and marketing efforts for the IUSSW.

Department-Specific Responsibilities

• Creates, executes, and provides ongoing evaluation of comprehensive, unifying communications and marketing strategies across a complex, systems-level unit with academic programs across multiple IU campuses.
• Provides leadership and works collaboratively with other key staff in developing the School's strategic communications and marketing plans and functions, including design, market research, website design, strategic content writing and marketing, digital and print marketing collateral, photography and video production, integrated social media campaigns, and internal and external communications, including crisis communications.
• Ensures culturally relevant messaging to diverse stakeholder groups.
• Develops collaborative and consultative relationships with leadership across all IU campuses hosting IUSSW programs to strengthen internal communications and marketing planning and implementation.
• Adapts approaches to various campus cultures and the changing social environment.
• In collaboration with leadership, advances public awareness of the research, academic programs, and community engagement of the Indiana University School of Social Work, amplifying the accomplishments of the school's students, alumni, faculty, researchers, and staff.
• Creates and Manages magazines, newsletters, news releases, blog posts, social media, and other products to promote the School's student and faculty successes, research, alumni, faculty, programs, community engagement, events, and giving / scholarship campaigns.
• Provides leadership in marketing and communications to achieve the strategic goals of faculty and student recruitment, student retention, alumni, partner outreach, development, and community involvement.
• Strategically develops internal communication plans to optimize communications to students.
• Collaborates with each function of the school to optimize marketing and communications campaign efforts.
• Establishes, tracks and analyzes measurable outcomes for marketing and communications aligned with institutional goals.
• Utilizes a data-informed approach for audience identification and segmentation, content strategy, and message sequencing to create and implement marketing plans consistent with branding and strategies.
• Participates in meetings and coordinates with Communications and Marketing teams across all campuses and IU Online to stay current on University branding and strategies.

General Responsibilities

• Independently develops and executes basic and complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
• Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.
• Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.
• Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).
• May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.
• Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.
• May provide guidance to lower-level Marketing Generalists; may make process and operational recommendations to manager.

Qualifications

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience.

Work experience beyond the minimum required may be substituted for education.

EDUCATION

Required

Bachelor's degree in communications, marketing, English, public relations, or related field

Preferred

Master's degree in technical communications or writing, marketing, journalism, public relations or related field

WORK EXPERIENCE

Required

5 years in relevant field

SKILLS

Required

• Proficient communication skills
• Maintains a high degree of professionalism
• Demonstrated time management and priority setting skills
• Demonstrates a high commitment to quality
• Possesses flexibility to work in a fast paced, dynamic environment
• Seeks to acquire knowledge in area of specialty
• Highly thorough and dependable
• Demonstrates a high level of accuracy, even under pressure
• Possesses a high degree of initiative
• Ability to influence internal and / or external constituents

Preferred

• Demonstrates understanding of website technologies, creative software, graphic design, inbound marketing, and brand management
• Familiarity with social media platforms
• Strong project management skills
• Strong writing and editing skills
• Familiarity with customer relationship management (CRM) systems

Working Conditions / Demands

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment.

The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

The Communications and Marketing Director is a leadership level staff position responsible for the communications, marketing, brand management, and overall public image of the School.

This position manages highly complex processes with diverse responsibilities, including collaborating with faculty, staff, and leadership.

Work Location

Indianapolis, Indiana

This position is eligible to work a hybrid schedule (mix between remote and in-person work), is subject to change in the future based on university policy and business needs.

Benefits Overview

For full-time staff employees, Indiana University offers a wide array of benefits including :

• Multiple plan options for medical insurance
• Dental insurance
• Health Savings Account with generous IU contribution
• Life insurance, LTD, and AD&D options
• Base retirement plan contribution from IU, subject to vesting
• Additional supplemental retirement plan options
• Tuition benefit for IU classes
• 10 paid holidays per year
• Generous Paid Time Off
• Paid Parental Leave
• Employee Assistance Program (EAP)

Learn more about our benefits by reviewing our online Benefits Brochure.

Job Classification

Career Level : Advanced

FLSA : Exempt

Job Function : Marketing & Communications

Job Family : Marketing

Click here to learn more about Indiana University's Job Framework.

Posting Disclaimer

This posting is scheduled to close at 11 : 59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days.

To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Equal Employment Opportunity

Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications.

Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status.

Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX.

Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator.

See Indiana University’s Notice of Non-Discrimination here which includes contact information.