Description
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We are seeking a dynamic individual to lead our marketing and communications efforts. Reporting directly to the Chief Executive Officer, you will oversee the planning, development, and execution of strategies that enhance our institutional presence and impact.
Key Responsibilities
- Strategic Leadership : Develop and implement comprehensive marketing, communications, and public relations strategies to promote the museum’s brand and mission.
- Team Management : Lead a dedicated team, including a Social Media Manager / Coordinator, Manager of Media Relations, and Marketing and Communications Manager.
Oversee external partners and consultants to ensure cohesive and effective marketing efforts.
- Brand Management : Maintain and enhance the museum’s brand identity and ensure consistent messaging across all platforms.
- Revenue and Audience Growth : Drive revenue through ticket sales, programs, and retail initiatives. Develop and execute campaigns to boost museum attendance and membership.
- Communication Strategy : Craft and deliver targeted communication strategies for stakeholders including donors, members, and the general public.
- Market Research : Conduct market research and surveys to refine audience engagement strategies and expand our reach.
- Media Relations : Manage media interactions and ensure high-profile coverage for the museum. Develop and pitch stories to position the museum prominently in media spaces.
- Internal Collaboration : Work closely with various departments, including Public Programs, Membership, and Development, to support and promote key events and initiatives.
Qualifications
- Education : Bachelor’s degree in Marketing, Public Relations, Communications, or a related field.
- Experience : Minimum of seven years in marketing and communications with a strong background in managing and creating brand and event campaigns.
Significant supervisory experience and budget management skills are required. Experience in the arts and culture sector is a plus.
Skills
- Proven ability to lead teams and manage complex projects.
- Excellent communication skills across various platforms.
- Strong analytical, problem-solving, and presentation abilities.
- Familiarity with digital marketing and analytics tools.
Attributes
- Entrepreneurial spirit with a focus on resource efficiency.
- Exceptional time-management and prioritization skills.
- Ability to thrive in a dynamic, fast-paced environment.
Employment Type : Full-Time
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Senior Director of Marketing & Communications – Arts & Culture
Team Management: Lead a dedicated team, including a Social Media Manager/Coordinator, Manager of Media Relations, and Marketing and Communications Manager. Experience: Minimum of seven years in marketing and communications with a strong background in managing and creating brand and event campaigns. ...
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