Talent.com
Chief Marketing Officer, Optum Insight & Optum Financial

Chief Marketing Officer, Optum Insight & Optum Financial

UnitedHealth GroupEden Prairie, MN, United States
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Reporting to the Chief Marketing & Customer Officer, the Chief Marketing Officer, Optum Insight and Optum Financial delivers client product marketing, sales enablement and integrated marketing campaigns that help support client acquisition and retention for the Optum Insight and Optum Financial benefits, product portfolio and market segments. In addition, this position leads the delivery of member engagement programs for these offerings. This includes business and product specific marketing campaigns, segment campaigns for bundled products and sales materials.

Supporting the Optum Insight and Optum Financial businesses, this role is responsible for driving patient and member engagement and acquisition, brand transitions and creating national marketing platforms. Increasingly, this team is impacting the strategic direction for an optimal patient experience in all touchpoints.

You'll enjoy the flexibility to work remotely

  • from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities :

  • Models positive, admirable leadership behaviors that are core to a culture of inclusion and belonging. with a focus on developing talent and bringing out the best in people
  • Leads the development of an overall marketing strategy that will drive profitable growth
  • Builds investment strategy for advertising to grow the direct-to-consumer Optum Marketplace into a multi-billion dollar business segment
  • Execute on customer and business priorities through an end-to-end approach to improve customer experience and industry-leading Net Promoter Score (NPS)
  • Manages development and execution of new enrollment and retention across business lines to meet key targets and performance goals
  • Oversees all aspects of the marketing mix including advertising, direct response marketing, promotion, creative development, collateral development and production, digital strategies including Optum Insight and Optum Financial's external websites, social media, and market research
  • Leads diverse teams across the country with both direct and indirect reporting relationships and support traditional sales teams to meet growth and retention goals
  • Develops and implements marketing strategies and plans for Optum Insight and Optum Financial overall, as well as for specific markets and service lines in conjunction with strategy and business development
  • Assists in product and market positioning, go to market and launch strategies
  • Leads omni-channel campaigns utilizing best in class campaign management and measurement tools. Exceptional understanding of how to leverage content and content tools to drive personalization and extend reach
  • Manages large complex budgets across a diverse set of market segments
  • Develops and enforces brand standards across business units, ensuring consistency and adherence to protect the integrity of the Optum brand
  • Serves as a catalyst for innovation for the overall organization and actively seeks new ways to grow and improve
  • Establishes and achieves concrete measurement standards for all marketing activities including financial goals, develops and manages marketing budget and measures and reports return on investment (ROI)
  • Leads and supports team in managing external vendor relationships
  • You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

    Required Qualifications :

  • Bachelor's degree
  • 15+ years of broad-based marketing experience that includes leadership of client and consumer marketing strategy, branding, advertising and communications, and digital marketing and development
  • 10+ years team leadership experience
  • Broad-based knowledge, experience, and results in leading marketing within a large, matrix organization
  • Ability to think conceptually and strategically; can be both a strategist and a practitioner - someone who can shape, teach and influence as well as deliver on explicit targets and goals
  • They will have solid collaboration and teamwork skills and be able to maintain respect and solid relationships across the organization while asking questions which challenge the status quo and lead to new thinking about the brand, customer experience and marketing programs
  • Displays a high degree of organizational agility - the ability to handle large-scale change programs, the comfort to influence without always having direct control, and the savvy to navigate complex situations with multiple stakeholders
  • An effective communicator who shapes opinions, overcomes objections, and convinces others of vision and strategy by flexing leadership styles appropriately to meet situational and individual needs
  • Solid personal communication skills and the ability to build collaborative relationships across a broad range of disciplines, interests, and organizations
  • Demonstrated experience in developing and implementing new systems, programs, techniques, and procedures with a successful track record in achieving financial goals and objectives
  • Demonstrated business management ability with a track record of building programs and strategies that drive real, measurable results
  • Ability to quickly adapt to change and lead others through change in a fast-paced environment
  • Preferred Qualifications :

  • Healthcare or Financial Services Marketing
  • Master's degree in Marketing or Business Administration
  • Based in Eden Prairie, MN
  • All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.
  • Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives.

    Application Deadline : This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

    At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

    UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

    UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

    serp_jobs.job_alerts.create_a_job

    Chief Marketing Officer • Eden Prairie, MN, United States

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Chief Digital and Marketing Officer

    Chief Digital and Marketing Officer

    Affinity Plus Federal Credit UnionSt. Paul, MN, United States
    serp_jobs.job_card.full_time
    Great service starts with great employees and that is why we focus on providing not only the best place our members will ever bank but the best place our employees will ever work.Between our one of...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Wells Fargo - Branch Manager Central Suburban Coon Rapids, Anoka, (Remote - hybrid)

    Wells Fargo - Branch Manager Central Suburban Coon Rapids, Anoka, (Remote - hybrid)

    WELLS FARGO BANKROGERS, Minnesota, United States of America
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time +1
    Are you looking for more? Find it here.At Wells Fargo, we're more than a financial services leader - we're a global trailblazer committed to driving innovation, empowering communities, and helping ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_hour
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Director of Marketing Finance

    Director of Marketing Finance

    VirtualVocationsSaint Paul, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Marketing Finance to lead the marketing finance function, providing budgeting, forecasting, and financial analysis. Key Responsibilities Provide leadership a...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Wells Fargo - Branch Manager Minnesota River Valley (Remote - hybrid)

    Wells Fargo - Branch Manager Minnesota River Valley (Remote - hybrid)

    WELLS FARGO BANKNEW PRAGUE, Minnesota, United States of America
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time +1
    Are you looking for more? Find it here.At Wells Fargo, we're more than a financial services leader - we're a global trailblazer committed to driving innovation, empowering communities, and helping ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director of Field Marketing

    Director of Field Marketing

    MarvinEagan, MN, United States
    serp_jobs.job_card.full_time
    At Marvin, we're driven by a powerful purpose : to imagine and create better ways of living.For over 100 years, we've been a family-owned and -led company committed to helping people live healthier,...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Chief Security Officer

    Chief Security Officer

    VirtualVocationsMinneapolis, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for a Chief Security Officer (CSO) who will lead the technical implementation of security measures across the company's infrastructure and software products.Key Responsibilitie...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_less
    • serp_jobs.job_card.promoted
    Sr Marketing Business Partner

    Sr Marketing Business Partner

    Compeer FinancialLakeville, MN, United States
    serp_jobs.job_card.full_time
    Compeer Financial is a member-owned cooperative located in Illinois, Minnesota and Wisconsin.We bring together team members with a variety of backgrounds and experiences to help provide financial s...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Marketing Operations Manager

    Senior Marketing Operations Manager

    VirtualVocationsMinneapolis, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Website & Marketing Operations Manager.Key Responsibilities Manage backend development and CMS of the website and landing pages Collaborate with teams to enhanc...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Product Marketing Director

    Product Marketing Director

    VirtualVocationsMinneapolis, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Product Marketing - Indirect.Key Responsibilities Refine product positioning and develop business cases for new product opportunities Partner with marketin...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Chief of Staff to CMO

    Chief of Staff to CMO

    VirtualVocationsSaint Paul, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for a Chief of Staff to the CMO.Key Responsibilities Lead annual and quarterly planning processes for the global marketing organization Own the full cycle of marketing budge...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Vice President of Product Marketing

    Vice President of Product Marketing

    VirtualVocationsMinneapolis, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for a VP of Product Marketing.Key Responsibilities Design, execute, and manage the overall product marketing strategy, collaborating with senior leadership and cross-function...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Vice President, Marketing

    Vice President, Marketing

    nVentMinneapolis, MN, US
    serp_jobs.job_card.full_time
    We're looking for people who put their innovation to work to advance our success and their own.Join an organization that ensures a more secure world through connecting and protecting our customers...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Sales Representative - Luxury Travel Incentives

    Sales Representative - Luxury Travel Incentives

    Platinum Supplemental InsuranceCoon Rapids, Minnesota
    serp_jobs.job_card.full_time
    Ready to jump-start your career and take charge of your earning potential?.At Platinum Supplemental Insurance, we’re looking for motivated individuals ready to learn, grow, and thrive in a fast-pac...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Growth Chief of Staff

    Growth Chief of Staff

    VirtualVocationsSaint Paul, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for a Growth Chief of Staff to drive revenue growth initiatives and improve operational efficiency.Key Responsibilities Launch and manage growth experiments across various ch...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    GenAI Marketing Operations Manager

    GenAI Marketing Operations Manager

    VirtualVocationsMinneapolis, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for a Gen AI Marketing Operations Manager.Key Responsibilities Develop and execute the GenAI roadmap in collaboration with MOPs leaders and other stakeholders Architect scal...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director of Social Influencer Marketing

    Director of Social Influencer Marketing

    VirtualVocationsSaint Paul, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for a Remote Director, Social Influencer Marketing & Strategic Brand Partnerships.Key Responsibilities Partner with agencies and creative teams to maintain a unified brand vo...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Web3 Marketing and PR Lead

    Web3 Marketing and PR Lead

    VirtualVocationsSaint Paul, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for a Web3 Marketing & PR Lead.Key Responsibilities Develop and execute marketing campaigns to enhance brand awareness and promote the tokenized impact mission Create and ma...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Chief Operating Officer

    Chief Operating Officer

    VirtualVocationsMinneapolis, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for a Chief Operating Officer.Key Responsibilities Own the P&L across all regions, optimizing margin, CAC : LTV, fulfillment, and logistics Professionalize and scale the organ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30